Retail Vertical Marketing Manager, Global Business Marketing

Summary: Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.Instructions on how to apply, click “Apply to Job” online on this web page.Required Skills: Retail Vertical Marketing Manager, Global Business Marketing Responsibilities:Lead business marketing initiatives aimed at retailers for Facebook's advertising and platform capabilities across key market segments such as Big Box, Home, Consumer Electronics, and Grocery retailers

Develop strategic positioning and content for the Retail vertical based on market assessments, analysis, and in-depth understanding of retailer and Facebook’s priorities

Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for Facebook’s Retail vertical using Facebook’s proprietary Ads Manager, Business Manage, and Analytics tools

Own and lead the execution of multi-channel marketing campaigns while coordinating with cross-functional partners including Sales, Industry, Events, PR, Product Marketing, and Measurement teams

Define best practices for Business Marketing for Facebook’s Retail vertical and create and admin new content to the GMS Hub

Apply advanced and highly specialized knowledge of the retail industry and Facebook’s products that most effectively reach retail audiences in order to increase Facebook’s ad spend an increase revenue

Speak directly with chief-executive-level retail business leaders and educate them on all of the advertising solutions Facebook can offer their business to drive revenue and growth

Manage messaging and communication strategy for Facebook’s Retail vertical, digital advertising campaigns, and showcase Facebook’s products to the press and at retail leaders at industry events

Position will require occasional international travel. Travel will be required once a year.

Telecommute from anywhere in the U.S. permitted (remote work benefit)

Minimum Qualifications: Minimum Qualifications:Employer will accept a Bachelor’s degree in Advertising, Business Administration, Communications, Marketing, Psychology, or related field. OR Employer will accept 2 years of work experience in job offered or in an advertising or marketing-related occupation. Any suitable combination of education, training, or experience is acceptable. Position also requires completion of a university-level course/ research project/ internship/ thesis, or 6 months of experience, in each of the following:

Developing and executing creative marketing strategies and delivering related programs and materials that advance solutions for the retail vertical

Developing positioning and messaging for retail business products in partnership with product marketing teams

Producing corresponding deliverables (e.g., messaging documents, presentations, guides, product collateral, and pitch decks)

Leading relationships with cross-functional teams in business product marketing, business marketing, marketing science, and sales

Marketing or advertising, developing strategy, positioning and messaging, including account planning, strategic planning, communications planning, and product marketing

Word, PowerPoint, and Keynote

Marketing for the retail industry as well as experience developing product marketing content, campaigns, and programs

Building new programs from scratch, leading initiatives cross-functionally, and creating value customers

Simplifying complex solutions to resonate with customers

Industry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.