Digital Acquisition Marketing Manager - 1800029875

Digital Acquisition Marketing Manager - 1800029875DESCRIPTION/RESPONSIBILITIES:As a Digital Acquisition Marketing Manager, you will lead the digital acquisition marketing vision, strategy, and execution across PPG businesses and markets to help accelerate PPG.and.#39;s digital transformation. Tactically the role will be responsible for maximizing profitable online conversions at the lowest cost possible. Strategically s/he will be responsible for leveraging PPG.and.#39;s digital properties to create a competitive differentiator that will promote customer loyalty and deliver our brand promise. S/he will also be responsible for maximizing qualified traffic through judicious use of paid media, organic search, display, retargeting, social, affiliate and other relevant digital marketing channels.PPG Digital team is leading PPG and the coatings industry through an evolution in PPG.and.#39;s business strategies and structure - to capture opportunities enabled by digital technologies and provide amazing customer experiences while unlocking new revenue streams and reaching new customers.This is a global role requiring 20-30% travel. It is based in Pittsburgh, PA (USA).Key Responsibilities.and.nbsp; Leading the digital acquisition marketing vision, strategy, and execution globally for PPGand.nbsp; Building a digital acquisition marketing framework across all relevant/prioritized channels (paid search, organic search, affiliate, display, retargeting and mobile). The framework would clearly define how campaigns should be created, executed, measured and optimizedand.nbsp; Partner with sales and marketing across PPG businesses to understand their priorities and strategic plan in order to identify and deliver lead/customer acquisitions in the digital spaceand.nbsp; Collaborate with regional/business and cross-functional leadership to define the optimal balance between driving global, regional, and local campaigns. This would vary by country/region and also by digital marketing channeland.nbsp; Improving qualified traffic to PPG.and.#39;s digital assets and optimizing this traffic stream based on conversion and average order value maximizing profitable sales via all of PPG.and.#39;s channels (digital, offline)and.nbsp; Driving new customer acquisition via digital marketing channels and improving the retention and value of existing customersand.nbsp; Driving an effective balance in the use of external agency and in-house resources, while structuring the program in an appropriate manner to gain global efficiencies while driving regional and local performance. Part of this would involve understanding current agency usage across business/regions and building a roadmap for agency consolidationand.nbsp; Building and managing PPG level relationships with all digital marketing agencies and key digital marketing partners eg Googleand.nbsp; Ensuring that digital marketing tactics (eg SEO best practices) are well integrated into PPG.and.#39;s digital product development processes.and.nbsp; Driving adoption of digital acquisition marketing best practices within PPG.Qualifications.and.nbsp; A minimum of 10 years of digital acquisition marketing (esp. SEM) experience working on established, heavily trafficked, B2B/B2C websitesand.nbsp; Specific in-depth and hands-on knowledge and experience in search marketing (PPC, SEO), display, retargeting and affiliate marketing at a management level minimumand.nbsp; Track record in driving revenue and customer acquisition targets via digital marketing on a global basisand.nbsp; Experience in managing large PPC budgets with market leading bid management tools such as Marin and Kenshooand.nbsp; Proven experience in A/B and multivariate testingand.nbsp; Experience in using tools for: PPC, SEO, display, retargeting, web analytics among othersand.nbsp; Experience with further building an omnichannel business of services on a global basis, developing an established brand and nur