Product Marketing Manager, Einstein Analytics

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketingJob DetailsAt Salesforce, our Product Marketers are storytellers first. We make the complex, simple. Our stories are human, easy to relate to and we take pride in sharing a narrative born out of our customers' success and grounded in an understanding of our products and features. We measure our success by our ability to develop creative and innovative marketing strategies that gain the mindshare of our key buyers and users.This role is central to product marketing activities for Salesforce’s native analytics offering for CRM users: Einstein Analytics. You will create the source messaging that drives product positioning, powering a range of marketing programs for demand generation, campaigns, events, marketing content, and sales enablement.Role Description:You have a natural ability to take complex software capabilities, and translate them into benefits that business buyers can understand and relate to. You are familiar with the typical narratives applied to analytics products, and have the creativity and vision to lead the evolution of that narrative in ways that sets Einstein Analytics apart and helps it to define and defend new niches. You will help us understand how to talk about the impact of the product in engaging ways for every audience in any context.Your Impact:Success will be measured by the positive response the messaging evokes from customers, prospects, our sales team, and our development organization.

Work collaboratively with product management leaders to develop positioning and messaging. You'll distill key functionality and benefits into core product marketing stories, and create narratives that appeal to end users and purchase decision-makers.

Own the positioning for Einstein Analytics. This role will require close collaboration with your counterparts at Tableau, a Salesforce company and leader in the analytics market.

Track the positioning of competitors, and understand how they succeed in their target markets

Collaborate with technical product marketing to launch new products and features to customers. This will also require working with cross-functional teams in related product groups outside of analytics, like industry clouds.

Create high quality content such as slide presentations, FAQs, webinars, videos scripts, blogs, and demo outlines.

Increase productivity of your colleagues across the marketing team by supporting: sales enablement, demand generation, events presence, digital campaigns, social media programs, customer references, community relations activities, and press and analyst relations.

Minimum Requirements:

Demonstrated experience developing high-impact product positioning, messaging, and sales assets

We put a premium on presentation and storytelling skills.

Creative mindset and engaging approach to written and visual customer-facing communications

Strong collaboration, analytical, critical thinking, and business strategy skills.

Keen interest in technology with the ability to identify and explain technology, product, and market differentiators

Ability to learn new skills quickly

5+ years experience in product marketing in an enterprise software context.

Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.

Excellent interpersonal and communications skills.

High energy and drive - ability to exhibit passion for the subject matter

Preferred Requirements:

Prior experience in analytics, or a strong understanding of the impact of analytics for business users in different departments

Ability to adapt to changing priorities while managing high-volume recruitment processes.

A great, winning attitude that can inspire optimism and fun.

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