Senior Digital Journey Analyst

Job Description

• Conduct in-depth analyses and reporting across the entire member journey and provide insights into member/user behavior to improve member acquisition, channel, campaign performance, and cost saves
• Execute analysis using the tools and data available relative to those member experiences, using both tool-based analytics and coding languages, like SQL, SAS, and Python
• Produce compelling visualizations and insights to tell the story of the journey
• Monitor performance, improve data integrity, develop and track against KPIs
• Define and set up event tracking, goals, and goal conversion funnel
• Set up segmentation to be leveraged for personalization
• Identify opportunities for enabling digital insights using existing or new tools

• Evangelize the importance of user experience and data to inform decisions and product development.
• Serve as a subject matter expert and trusted advisor across teams to provide holistic views into user journeys, KPIs, and conversions.
• Focus - Focus your full attention by carefully listening to and observing your clients or member.
• Connect - Consistently be friendly and approachable. Demonstrate you care.
• Understand - Listen empathetically and ask questions (70% to 30%).
• Counsel - Recommend solutions based on your client's or member's needs and objectives.
• Advance - Ensure that members' or clients' expectations were exceeded.
• Verify necessary follow-up actions were completed.

• 5+ years of journey/digital analytics experience
• 5+ years manipulating and analyzing large datasets and creating reports on one or more of the following platforms: Google Analytics (preferred), Power BI (preferred), RStudio, Power Pivot, Tableau, Qlik, Adobe Analytics
• 3 - 5 years of experience setting up, managing, and maintaining Google Analytics properties
• 3 - 5 years of experience implementing data layers for dynamic data collection
• Experience analyzing, interpreting, and visualizing data into clean, clear, and digestible dashboards and reports
• JavaScript, SQL, SAS, R, or Python experience.
• Proficient in Excel for dashboards, data analysis, and data visualization
• Experience writing advanced analytics code statements, models, and macros
• Knowledge of Digital Experience Analytics Platforms like Glassbox, FullStory, HotJar, Siteimprove, and UserTesting
• Knowledge of Tag Management Systems like GTM, Tealium, and Launch
• Knowledge of A/B testing platforms like Optimizely, AB Tasty, VWO, Google Optimize, and Convert
• Knowledge of customer data platforms like Segment, Tealium, Listrak, MX, and Lytic
• Understanding of attribution modeling

• Excellent communication, presentation, and interpersonal skills to convey analytic findings, strategic implications, and actionable recommendations to all levels of management and partners
• Strong problem solving, quantitative and analytical abilities
• Strong presentation skills, both written and verbal

• Master's or Bachelor's degree (Mathematics, Statistics, or related discipline) with equivalent work experience in an analytics-driven field such as consulting, finance, investment banking, or Eccomerce

• 100% remote Ideal if from Atlanta or the Jacksonville area

• As leading Microsoft Azure, our client is here to make the cloud work optimally for their clients. With 100% focus on Azure, they are the ideal Azure consulting partners for their customer's journey to cloud adoption and optimization with the Microsoft Azure platform. The company's all-in expertise means it has the technical know-how to build innovative solutions and solve the most complex business and technology challenges.

• The enterprise and mid-market businesses this company partners with need your help to build and create new Azure-based solutions. Come put your thumbprint on this company's story. As a rapidly growing company, they are looking for the brightest minds to share in it's exciting future.