17 Aug
Associate Manager, Demand Gen Strategy
Ohio, Columbus , 43085 Columbus USA

Vacancy expired!

ABOUT THE ROLEPeloton is looking for an analytical and growth-minded Associate Manager to join its Demand Gen Strategy team. Reporting to the Director of Demand Gen Strategy, this role will support initiatives to efficiently drive demand for new and existing Peloton products in North America. This role is a unique blend of strategy, acquisition/growth marketing, and analytics with touch points across every Peloton product and sales channel. The ideal candidate loves working with numbers, thinking strategically, and solving new & complex marketing challenges. High level of proficiency in Excel/Google Sheets required.YOUR DAILY IMPACT AT PELOTON :Support North America annual and quarterly Sales and Marketing planning

Recommend optimal weekly media and lead gen budgets taking into account overall strategic goals, product mix, and media channel performance & efficiency

Own forecast and reporting for Leads and Paid Media site traffic, including regular communication to leadership and stakeholders on performance vs plan

Develop and maintain dashboards and templates to support forecasting and reporting (primarily in Google sheets and Looker)

Build and manage relationships with internal cross-functional teams, including Marketing Analytics, Revenue Analytics, Media, eComm, Inside Sales, Retail, Digital App, Corporate Wellness, Apparel, and Commercial teams

Interface with external Marketing Mix Modeling (MMM) and media agencies

Serve as point of contact for global counterparts

Identify and manage strategic Lead Gen projects

Create and maintain testing roadmap to grow lead capture across Media, Web, and Partnerships

Uncover and execute opportunities for growth across customer segments and products

Update purchaser demographic reports and deliver to key stakeholders, including Consumer Insights and FP&A

YOU BRING TO PELOTON3-5 years of experience in a highly analytical and strategic role

i.e. strategy/strategic marketing, data or marketing analytics, investment banking, consulting, etc.

Marketing and media experience not required

Analytical mindset and curiosity - ability to manage large, complex data sets and glean data-driven insights is a must! This role interfaces heavily with Marketing Analytics

High level of proficiency in Excel/Google Sheets/Google Slides; Looker experience a bonus

Excellent project management skills with strong attention to detail, bias for action, and organization

Problem solving and self-starter mentality

Strong interpersonal and communication skills

Thrives in ambiguity and comfortable operating independently in fast-paced environments. Ability to quickly pivot between projects and priorities. Must be adaptable and willing to take on different/additional responsibilities as necessary

Positive and collaborative attitude. Comfortable working with individuals across functional groups, countries, and levels of seniority

#LI-SV2ABOUT PELOTON:Peloton is the leading interactive fitness platform globally, with a passionate community of 7 million Members in the US, UK, Canada, Germany, and Australia. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that motivate its Members to commit to their fitness journeys. An innovator at the nexus of fitness, technology, and media, Peloton reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, world-class streaming digital fitness and wellness content, and best-in-class fitness experts and Instructors.At Peloton, we motivate the world to live better. “Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. By combining hardware, software, content, retail, apparel, manufacturing, Member support, and so much more, we deliver an exhilarating fitness experience that unlocks our members' greatness. Join our team to unlock yours.Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.comPeloton has a COVID-19 vaccination policy to safeguard the health and well-being of our employees and customers globally. All employees based in the U.S. and Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here (https://www.onepeloton.com/careers) on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ onepeloton.com email address.If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

Vacancy expired!


Related jobs

Report job