Sales Research Manager

Job Description

The Sales Research & Insights Manager will play a key role in developing and managing a team of analysts both onshore and offshore that execute research initiatives and reports to the Merkle/DAN Growth teams. In this role, you will work across various DAN agencies and will gain a deep understanding of multiple products/solutions, verticals/industries, clients’ businesses, the motivations of their customers and target audiences, and the implications of trends within each industry. The Sales Research & Insights Manager/Director will support Merkle/DAN growth initiatives through research reports and other outputs. In addition, you will manage a research queue and work with analysts to ensure reports are developed and delivered.

To be successful in the Manager role, you will need both an analytical and a strategic mindset, as well as team leadership skills. This role requires the ability to compile, assess and synthesize data from various sources, to uncover consumer motivations from qualitative & quantitative research, and to tell a story about those findings through research reports.

You might have found the right opportunity if you:

• Are driven to understand, connect and translate data into compelling stories
• Want to be a key leader in a growing practice and develop a team both on/offshore
• Have a curious mindset and enjoy working across different industries and geographic regions
• Show a strong understanding of differences in marketing to customers in different verticals and environments

Your day-to-day will include but not be limited to:

• Performing industry and customer research, including competitive analyses, quarterly and annual trend reports and support for new business pitches
• Developing detailed research reports across a range of verticals (e.g. retail, technology, financial services, media & entertainment, etc.)
• Developing proficiency with a range of intelligence tools across different marketing channels (e.g. search, email, display)
• Interfacing with US-based Merkle team to understand project requirements and present research outputs for different clients
• Manage team members to deliver strategy projects correctly and on-time
• Act as a subject matter expert for a growing team of analysts
• Work closely with Merkle Client Strategy team leadership in the US to grow the analyst team and evolve research deliverables
• Leadership and managerial responsibilities for a team of analysts

Qualifications

• BA/B. Com in a research-, strategy-, or marketing-related field
• 6-7 years in professional services within customer/market research, strategic planning or marketing
• Experience working within a sales organization
• Familiarity with customer intelligence and other marketing research tools
• Results-oriented, customer-focused team leader
• Adaptability, time management, and attention to detail
• Ability to understand different agency/industry/business types, and customize research reports accordingly
• Ability to manage multiple projects and priorities to align with client strategic objectives and roadmap
• Ability to understand and incorporate feedback on an iterative basis
• Focused; a self-starter with experience working in a fast-paced environment
• Excellent written and oral communication skills - proficiency in PowerPoint & Excel

Additional Information

Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, color, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.