Email Marketing Specialist

Job Description

• Create emails; including writing and HTML design within marketing automation platform
• Assist in execution of marketing automation campaigns including email programs, updating/creation of email templates, sending list emails, etc.
• Create website landing pages in support of email programs
• Measure and report on email performance metrics including:

  • Delivery/bounce rate
  • Open rate
  • Click thru rate
  • A/B test performance

• Identify and escalate opportunities for optimization, supporting content and takeaways from email programs

• Occasionally write blog and other content to support email nurture programs as well as email-specific thought leadership topics
• Support the Marketing team's campaign planning and brainstorming
• Contribute positively to the overall company and team culture

Qualifications

• Bachelor’s degree preferred
• 1-2 years in similar role or relevant experience
• Proven copywriting skills, specifically email writing
• Experience with email and landing page content creation and optimization using a marketing automation platform, Pardot preferred
• Curious and eager to learn new skills, both through formal training as well as hands-on, self-guided learning
• Strong attention to detail
• HTML skills a plus
• Previous B2B experience preferred

Additional Information

Brandpoint is a fun place to work. With a casual dress code, flexible work hours, weekly yoga and summer picnics Brandpoint strives to have a strong company culture with many added perks. Everybody fits in and find friends here. And works hard.Then there’s the other stuff: medical and dental, generous Paid Time Off Plan, volunteer time, 401K plan,even that scary flu shot every fall (optional). And much more.

Brandpointis an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.Brandpointis committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.All employment decisions atBrandpointare based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, […], family or parental status, or any other status protected by the laws or regulations in the locations where we operate.Brandpointwill not tolerate discrimination or harassment based on any of these characteristics.Brandpointencourages applicants of all ages.”