Senior Manager, Integrated Marketing (Travel)
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Position Description
Senior Manager, Integrated Marketing (Travel)
Position Description
Are you a strategic, data-driven and creative marketer with proven expertise in developing and driving integrated marketing campaigns?
This senior marketer is responsible for creating an integrated marketing strategy to further drive awareness, demand and thought leadership for Concur’s travel product category. Collaborating with SAP, internal teams and external partners, you are always looking to improve existing marketing strategies and incorporate new opportunities.
You are responsible for the co-creation and execution of the end to end campaign strategy and activities. Success in this role is requires strong partnerships and hand-offs with the field to ensure campaigns are adopted and deliver outstanding results.
Responsibilities:
Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns with the right mix of awareness, demand and sales activities across the customer lifecycle journey.
Work with agencies and the integrated marketing team to ensure world-class quality marketing materials and campaign assets are produced including messaging, advertising, web content, AR pieces, offers, emails, graphics, videos, etc.
Advise regional marketing teams on campaign strategies and facilitate sharing of best practices.
Collaborate with cross program and corporate peers including AR, PR, social, advertising, customer advocacy, partner and digital to deliver exceptional integrated customer experience through the campaigns.
Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and in-country campaign results.
Track, measure and report corporate campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds.
Manage overall creation and execution of corporate campaigns on budget, on time and on target.
Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment.
Position Requirements
Position Requirements
Key requirements:
Exceptional ability to lead, influence and work across organization with a strong track record building excellent relationships with a broad and global range of peers and executives.
A passion for storytelling and ability to establish a strategic vision and editorial perspective to deliver differentiated, compelling content.
Strong strategic thinking, leadership, negotiation, oral/written communication, project management, supervisory skill
Strong understanding of current digital marketing concepts, strategy and best practices
Results-oriented, organized, analytical, detail-oriented and self-directed team player with a positive attitude
Ability to thrive in a fast-paced environment, working within tight deadlines, adjusting to changes in priorities, and balancing short term needs with long term strategic initiatives.
Prior experience in travel industry marketing is highly desirableValue Competencies:
Displays passion for & responsibility to the customer
Hires, develops & rewards great people
Displays leadership through innovation in everything you do
Displays a passion for what you do and a drive to improve
Displays a relentless commitment to win
Displays personal & corporate integrity
EEO:
Concur is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.
Concur is a dynamic, growing and fast-paced organization. As such, successful employees are able to work in a fast-paced environment, managing multiple priorities often times under tight deadlines. This typically requires working a 40+ hour work week to accomplish performance objectives. With that, Concur offers flexibility as to the specific working hours that may be required or available depending on your role.
Concur is a SaaS company. Employees must be technically savvy with the ability to use the computer/keyboard and telephone to conduct business. The ability to creatively problem solve to our core value of ‘Leadership through innovation in everything we do’. Many positions within Concur are customer facing so written, verbal and interpersonal communications skills are required for a majority of opportunities with Concur.
Confidentiality and our core value ‘Personal and corporate integrity’ are critical components being that Concur is a publicly traded company and working towards building a great, enduring company.
E-Verify:
Concur participates in E-Verify to confirm work authorization.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Vacancy expired!