Social Media and Digital Associate

SOCIAL MEDIA & DIGITAL ASSOCIATE NEW YORK, NY Required Skills:

• Bachelor's Degree.
• At least 1 year of experience in digital or social; preferably directly managing paid social for a major consumer packaged goods or luxury brand.
• This is a junior role so 1-2 years' experience would work.
• Expert Excel skills - team uses excel for budgeting.
• Pivot Tables, formulas, vlookup.
• Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager.
• Knowledge, love and thirst for social data and the impact it can have on the business.
• Work with large data sets.
• Demonstrated critical thinking ability.
• Proven ability to manage multiple projects at a time while paying attention to detail.
• Deep understanding of social media data caveats by channel and how these caveats can affect reporting.
• Excellent verbal and written communication skills.
• Confidently lead debrief sessions, often to a senior audience.
• Self-starter who is comfortable with a rapidly changing environment.
• Energetic, relentless drive to succeed, team player.
• Used to working with a variety of stakeholders and building relationships.
• Deal with a large volume of requests and know how to prioritize workload.
• Bonus:
  • Experience with social listening platforms.
  • Knowledge in SQL, Salesforce, statistical tools and/or programming.
  • Experience in Sprinkler could be helpful.

• Media, Creative and Account Management:
  • Plan, execute and manage paid social media channels, with an emphasis of Facebook, Instagram, and Pinterest.
  • Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets.
  • Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables (i.e., plans, reports, etc.) that are regularly presented to brand and creative agency teams.
  • Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process.
  • Help manage the administration and billing operations of Client infrastructure across social media accounts.
• Measurement, Data and Analytics:
  • Identify, develop, and advocate for relevant pilots to support the brand and business strategies and learning agendas.
  • Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools to optimize performance and meet business objectives.
  • Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies.