30 Sep
Adobe Campaign Producers
Vacancy expired!
- Build, proof, and revise emails and templates in Adobe Campaign Standard and Adobe Experience Manager· Work with business partners to define requirements and KPIs for marketing campaigns· Communicate with internal team members to gather creative requirements· Collaborate with teams to operationalize, build and run campaigns· Focus on campaign development, optimization, automation, and channel management.· Provide actionable campaign optimization insights based on campaign analysis· Work with stakeholders to define, pilot, and rapidly iterate through rigorous test-and-learn methodology (A/B and multi-variant testing) to achieve desired results· Streamline campaign production by partnering with IT to develop reusable templates, manage planning and production process, and training colleagues· Strong project management skills and ability to work on many projects simultaneously· Great communication and collaboration skills· Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform and ensure proper rendering across major email clients as well as browsers· Work collaboratively with campaign team leads as well as cross-functional teams to scope, design, and implement technical solutions for dynamic campaigns.· Troubleshoot and resolve issues that occurred at any time during the campaign building, launching or post-launching process. Personal Characteristics:
- Attention to detail and deadlines.· Strategic thinker with a customer centric focus.· Strong communicator with influencing and persuasion skills.· Strong influencer, collaborator and relationship builder.· Data and solutions driven.· Innovative thinker and problem solver.· Technology savvy· Ability to communicate effectively to senior and executive management; exceptionally strong written and verbal communication skills that can be tailored to internal partners· Seasoned in managing timelines, delivery, dependencies, communication across teams· Analytically comfortable building a strategy and story using large data sets· Ability to think and perform both tactically and strategically· Creative and empathetic thinker with a customer first mindset· Able to pivot readily and react to real-time data· Excellent interpersonal and team building skills· Strong cross functional team player· Positive, people-oriented, and energetic attitude Experience & Expertise:
- Bachelor’s degree required.· 4 - 6 years of experience project managing, creating, and executing CRM campaigns using an enterprise marketing platform across large cross-functional teams· Experience with robust MarTech and AdTech platforms especially Adobe Experience Manager (AEM) and Adobe Campaign Standard (ACS)· Strong marketing analytics capabilities that allow you to dive into the data and into our software to get insights to inform your team and cross-functional partners· Track record of driving significant results· Strong understanding of database concepts and segmentation· Proficiency with MS Office suite, specifically Excel· A/B or multivariate tests and campaign versioning· Dynamic and/or personalized module insertions· QA for content and rendering across platforms and devices· Handle change requests quickly and efficiently· Develop new data-driven campaigns, and personalization initiatives· Help define complex segment criteria· Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies· General understanding of Email and Mobile marketing best practices· Minimum 3 years in email/CRM marketing.· Understanding of QA process and how to QA other’s work· Taking ownership of programs and working with cross-functional business stakeholders Culture Fit and Impact:
- Compassion: “Treat each other and our customers with kindness and respect”· Team: “Support and recognize each other”· Competitive: “Act with integrity to win over the customer”· Learning: “Strive to grow and develop ourselves and others”· Inclusive: “Value everyone’s perspective”· Ownership: “Take actions to drive our success”• Is this a new position added to the team -or- a backfill? These are new positions added to the team.• Is this role a limited duration contract? No set end date at this time. Ideally, the role will convert into FTE position.• Is there a possibility for extension? Yes.• Is there a possibility for this role to be converted to FTE? Yes.• Is this role associated with a project? If Yes, please provide a short description of the project. No. This is an ongoing and reoccurring role.• How many team members will this person work with? Who will they report to? It is a team of 4, reporting to the Sr. Digital Marketing Manager.• Are there any workers who will report to this person? No• Education/Certifications: Bachelor’s degree preferred.• Will you accept work experience in lieu of degree? Yes. Associates degree.• What is the work schedule for this position? M-F 8:30am – 5:30pm PST
- These are Producer roles on the team. They are designed to support the division specifically in email campaigns. This is an operations team (this is not a traditional marketing team.)
- The team is mostly a marketing operations team. Taking business requirements from cross-functional partners (at division & corporate levels) and brining the marketing campaigns to life.
- The team mainly focuses on email, SMS (text), and push marketing.
- Platform used by the team is Adobe Campaign Standard (ACS). Also dabble in Adobe Experience Manager (AEM). These are the two main platforms that the team works in.
- ACS: An email service provider. (i.e. Enterprise CRM solutions such as Salesforce, Marketing Cloud, HubSpot, Responses) Large-scale enterprise level ESPs (email service providers).
- EM is open to speaking with candidates with these platform backgrounds.
- Open to enterprise-level ESP backgrounds.
- Other tools (trainable): Sprinkler for workflow management (i.e. similar to Basecamp, Jira, etc.). Microsoft Office Suite products.
- Candidates should be well-versed in large-scale, enterprise CRM email platforms. Need candidates who can ramp-up/train quickly, due to familiarity with these responsibilities.
- Candidates with email campaign background but in smaller shops will NOT be qualified.
- Those candidates have not done large-scale type campaigns or done a lot of dynamic content.
- Dynamic Content: If you receive any Albertson’s/Safeway campaigns or marketing materials, they are sent out to the consumer and personalized on a 1:1. The content that is found in the emails are unique to the recipient. No two emails are identical.
- A lot of the campaigns are data-driven. A lot of dynamic insertion in the email templates.
- Creative build is not how Albertson’s builds their campaign.
- Dynamic Content: Required
- Operate a lot of banners: 20 different banners that this team supports nationwide.
- The emails sizes sent is in the 10’s of millions. Very large files.
- Some working on marketing briefs with cross-functional partners to define campaigns. They would be working to make sure that the briefs that our partners are submitting are things that the team can execute from an operational perspective. The candidate would also play a “consulting” role with the business partners.
- Working with the Product Teams
- Be the liaison between the cross-functional partners, product teams, and IT.
- Putting together business requirements for the new feature & test the new feature once the Product/IT teams have collaborated and about to bring it to market.
- This role is more technical, from a marketing perspective. Some work with cross-functional partners at the division & corporate levels. Building a campaign in the ESP.
- On the campaign side (on the backend):
- Some reporting required.
- Knowledge in data analytics.
- Understanding email metrics.
- Top 3 Skills on Resume:
- Large-scale ESP background
- Dynamic content
- High-level of communication skills
- Sourcing Tip: Other job titles that would fit this role
- Email Associate
- Email Analyst
- ACS: An email service provider. (i.e. Enterprise CRM solutions such as Salesforce, Marketing Cloud, HubSpot, Responses) Large-scale enterprise level ESPs (email service providers).
Vacancy expired!