30 Sep
Digital Marketing Specialist
Virginia, Reston , 20190 Reston USA

Vacancy expired!

Digital Marketing Specialist

Reston, VA

OVERVIEW:Excelacom is a consulting and technology solutions company with a focus on Communications and Media providers. At our core, we partner with our clients to solve their complex business, technology and operational challenges through a combination of consulting expertise and telecom-focused product solutions.Our consulting teams optimize existing systems and work on an accelerated timeline using innovative approaches and best practices that minimize risk and maximize return to improve business and operational performance without costly technology transformations.Excelacom is a global company and is headquartered in the United States in Reston, VA, outside of Washington, D.C., with offices in North America and Europe as well as a technology center in Chennai, India.

JOB DESCRIPTION:This is a wide-ranging role where you will form the glue between Product, Project, Account Management/Client Engagement, and Sales teams within the go-to-market process. You will look for opportunities to build awareness for the Excelacom brand in the market, generate leads and accelerate the sales process, and dig deep into the customer buying process s This position will support Product messaging, Marketing materials development, Campaign strategy, Product launches, Voice of the customer programs, Market intelligence and Sales support triage, Digital Campaigns, SEO.

ROLE AND RESPONSIBILITIES:
  • Assist our Marketing Director with the development of sales proposals by implementing brand principles, campaign messages, and execution of supportive materials in the form of blogs, videos, or whitepapers for social media and web.
  • Ideate, develop, and produce thought leadership and marketing content (e.g., blog posts, articles, case studies, e-mail campaigns, collateral, sales materials, press releases, infographics, and videos).
  • Coordinate creation of whitepapers and marketing materials with senior Consultants.
  • Edit marketing and sales materials to match Excelacom’s brand tone.
  • Create and manage sales campaigns by preparing internal sales guides, content, and campaign materials.
  • Formulate, create, and deliver concepts that are compelling to B2B audiences to demonstrate Excelacom’s value proposition.
  • Collaborate with key members of the marketing, sales, and consulting teams to effectively deliver messaging that best serves our target audience.
  • Associate content to the buyer’s journey and strategize content delivery.
  • Create strategic methods for growing the company’s community using inbound marketing principles.
  • Assist the Marketing Director in increasing the existing content efficiency on all platforms.
  • Collaborate with the Marketing Director on researching major industry trends and close-fit discovered trends in marketing content and product roadmaps.
  • Create and manage the editorial calendar with a content plan along with what, when and where to publish the content.
  • Create conference and tradeshow support materials (i.e., booths, banners, signage, guides).
  • Work with the Director of Marketing to manage Excelacom’s brand direction.
  • Provide support for ad-hoc projects as needed

REQUIRED QUALIFICATIONS:
  • Bachelor’s Degree in marketing, business, or a related field
  • 2+ years of experience in various marketing disciplines required, particularly demonstrable ability to design integrated lead-generation campaigns with proven results.
  • Exceptional communication skills, writing, editing, and ability to present concisely and effectively.
  • Ability to rapidly learn Excelacom’s brand tone and style
  • Strong understanding of typography, layout, and composition, and color theory to apply to original project ideas
  • Work across multiple mediums, including video, print, digital, social media, MS Office, etc.
  • Capability to create and execute comprehensive content creation and content distribution strategies
  • Creative thinker who can collaborate with stakeholders in creating compelling graphics that tell a story
  • Ability to prioritize, self-start and contribute under pressure and tight deadlines, consistently delivering high-quality results

EEO STATEMENT:Excelacom, Inc. is an equal opportunity employer. Any decision affecting employment, compensation, promotion, or transfer will be based solely on personal qualifications and merit, regardless of sex, race, color, religion, gender identity, sexual orientation, marital status, national origin, disability, age, results of genetic testing, service in the military, pregnancy, childbirth or other related medical conditions or any other factor protected under applicable law.

Vacancy expired!

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