Business Markets - Influencer Marketing Manager

Business Markets - Influencer Marketing ManagerSanta Clara Valley (Cupertino),California,United StatesMarketing

Experience in building and executing enterprise technology influencer marketing strategy and programs, with a proven ability to build and grow these relationships.

Experience working with media and analysts firms such as Gartner, Forrester and IDC.

5-8 years of experience in enterprise technology marketing, a minimum of 3 years experience in B2B influencer marketing and/or customer advocacy.

Superb communication, presentation and interpersonal skills.

Strong cross-functional collaborator who can influence teams across Apple.

Thrive in a fast-paced and flexible environment, with the ability to deal with ambiguity.

Results-oriented with a positive “can-do” attitude and a strong desire to get things done.

Unrelenting attention to quality and details.

Prior experience in enterprise security a plus.

Description

Define the strategy and vision for Influencer Marketing that focuses on key enterprise technology audiences, such as Security, IT, etc. - Identify and maintain a group of influencers for each demographic while deepening existing relationships. - Turn the Influencer marketing strategy into reality by building and launching an influencer marketing program, with the initial focus on the Security influencer community. - Develop various marketing tactics to engage with influencers to build trust, support and advocacy for Apple products and services in the enterprise space. - Collaborate with Product Marketing to refine our marketing message to influencers. - Work closely with PR to secure customer references for media and analyst opportunities. - Track and measure the effectiveness of influencer programs, and as the space evolves, identify and explore new measurement opportunities for assessing Return On Investment. - Synthesize various data/sources to distill into insights that can help shape our strategy, direction and execution.

Education & ExperienceBachelor’s Degree required, MBA a plus.Additional RequirementsApple FooterApple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant at https://www.eeoc.gov/sites/default/files/migratedfiles/employers/eeocselfprintposter.pdf (Opens in a new window) at https://www.eeoc.gov/sites/default/files/migratedfiles/employers/eeocselfprintposter.pdf .Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. at https://www.dol.gov/agencies/ofccp/executive-order-11246 Learn more at https://www.dol.gov/agencies/ofccp/executive-order-11246 (Opens in a new window) at https://www.dol.gov/agencies/ofccp/executive-order-11246 .Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance at https://sfgov.org/olse/sites/default/files/Document/FCO%20Poster%20Set%20All%20Languages%2010%2001%2018.pdf guidelines at https://sfgov.org/olse/sites/default/files/Document/FCO%20Poster%20Set%20All%20Languages%2010%2001%2018.pdf (opens in a new window) at https://sfgov.org/olse/sites/default/files/Document/FCO%20Poster%20Set%20All%20Languages%2010%2001%2018.pdf applicable in your area.Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program at https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf (Opens in a new window) at https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf .Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy at https://www.apple.com/jobs/us/accommodationdrugfree.html Learn more at https://www.apple.com/jobs/us/accommodationdrugfree.html (Opens in a new window) at https://www.apple.com/jobs/us/accommodationdrugfree.html .