02 Sep
Digital Marketing Manager
Texas, Dallas / fort worth 00000 Dallas / fort worth USA

COMPANY OVERVIEW:Naturally Slim has helped countless people fulfill their dream of lasting weight loss by teaching them the right way to eat. No diets, no calorie counting and no points. Just results.Naturally Slim is a common-sense digital counseling program that teaches participants simple skills to change when and how they eat, instead of what they eat. Plus, it creates other health habits leading to increased physical activity, better sleep, less stress and feeling more in control over health long-term.It is the leading program offered by employers and plan sponsors nationwide to combat obesity-related diseases, like type 2 diabetes, heart disease and more.PURPOSE:The Digital Marketing Manager is responsible planning and execution of digital marketing projects, campaigns, and analytics. This person will have broad experience across all digital marketing channels with the ability to build and deliver digital marketing programs that result in a clear ROI for the business. Candidates must embrace taking on simultaneous challenges in an exhilarating, fast-paced environment.ESSENTIAL FUNCTIONS:

Optimize all digital content and implement best practices across web properties

Create and implement all paid digital strategy for our B2B and B2C channels to increase lead generation and participant engagement.

Manage campaigns with an agency on Google Analytics and SEO/SEM for all digital-marketing related activities including corporate social media sites, microsites, and digital marketing campaigns

Build outsource HTML code to send both design and text emails through our marketing automation tool

Project manage the redesign and launch of our corporate website working with multiple business units, stakeholders, and agencies

Lead digital efforts during our corporate rebrand initiative

Manage email marketing programs lists, imports and permissions while working with Marketing Ops

Actively test and analyze keywords for landing pages, microsites, emails, etc. to increase quality visitors and drive incremental volume

Assist with lead generation and demand generation initiatives (nurture campaigns, print/digital campaigns, lead workflow, webinars, email campaigns, campaign analytics, etc.)

Lead creative testing and strategy for all digital efforts, working closely with stakeholders and design team to ensure all our campaigns have the best chance of succeeding

Provide monthly analysis of program progress and results, including key milestones and metrics and report on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity and other relevant KPIs

Analyze and evaluate industry benchmarks/market research regarding competitor's programs to identify gaps and opportunities for improvement

Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective and reflects branding specifications

Ensure digital design is optimized for lead generation, branding, SEO, SEM web development, etc.

Work with the entire marketing team to ensure knowledge sharing and that we are leveraging all resources available

Maintain detailed documentation and archiving standards for all digital brand assets

Identify opportunities for applying new technologies, digital products and services to online campaigns as well as researching new blogs and channels for relevancy and trend identification

KNOWLEDGE, SKILLS AND ABILITIES:

Advanced understanding of Google Analytics and Google AdWords

Experience with various social media campaign management tools (Facebook Business Manager, LinkedIn, etc.)

Successfully manage a budget and various digital marketing vendors/agency

Managing/developing SEO strategy, execution, and content management systems

Strong time management skills, resourceful personality, and exceptional attention to detail

Ability to propose and develop ideas and plans proactively

Ability to bring creative solutions to existing programs and processes

Ability to drive strategic creative executions

QUALIFICATIONS:Education: BA/BS in business, marketing, or related field preferredExperience: Four plus years of experience in marketing/ prefer digital marketingAdvanced understanding of Google Analytics and Google AdWords

Experience with various social media campaign management tools / (Facebook Business Manager, LinkedIn, etc.)GENERAL WORKING CONDITIONS:General office working conditions exist. Desk located in workstation area with little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls.DISCLAIMERThis description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to performJob ID: 2020-1145 External Company URL: www.naturallyslim.com Street: 12712 Park Central Drive Post End Date: 9/23/2020


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