COMPANY OVERVIEW:Naturally Slim has helped countless people fulfill their dream of lasting weight loss by teaching them the right way to eat. No diets, no calorie counting and no points. Just results.Naturally Slim is a common-sense digital counseling program that teaches participants simple skills to change when and how they eat, instead of what they eat. Plus, it creates other health habits leading to increased physical activity, better sleep, less stress and feeling more in control over health long-term.It is the leading program offered by employers and plan sponsors nationwide to combat obesity-related diseases, like type 2 diabetes, heart disease and more.PURPOSE:The Content Manager is responsible for overseeing the development, execution, and delivery of digital and print content across all our channels. In addition, this position will play a key role in the success of our inbound and outbound marketing campaigns. The ability to apply data analytics to personalize and optimize content. Interacts with C-level team members and build new opportunities across our client engagements.This individual will be responsible for creating content for marketing materials, product descriptions, press releases, blogs, participant emails and more. Able to create copy for multiple audiences including businesses that offer the Naturally Slim Program as well as their employees who will participate in the program.ESSENTIAL FUNCTIONS:
Work collaboratively with stakeholders to create an integrated content marketing calendar to successfully evangelize the brand and positively impact lead generation and traffic goals
Lead efforts to identify new content communication opportunities, repurpose existing content, and surface other creative ways to establish more meaningful user experiences
Serve as marketing leader that owns collaboration and content strategy alignment between key internal stakeholders, industry professionals and thought leaders
Collaborate with stakeholders to ensure copy meets strategic objectives, business and legal requirements, and digital principles
Conduct market research to supplement information provided by SMEs and work with SMEs to create thought leadership content, including blog posts, bylines, white-papers, infographics, video scripts, case studies, etc.
Copywrite and/or manage group of contractors to copywrite marketing content and sales collateral, including sell sheets, print ads, webinar slide decks, sales presentations, microsites, landing pages, speaking engagement scripts, etc.
Create briefs with full outline details for copywriter contractors and then edit, proo, and improve content and marketing materials
Lead creative brainstorming and collaboration with graphic design team to ensure brand consistency and edginess to visually paint the story the content needs to tell
Supports Digital Marketing Manager with social media, creation of display ads, curation of digital content, etc.
Work closely with outside agency to support PR and media relations
Act as key partner and advisor to marketing leadership for internal Corporate Communications efforts ensuring consistent, frequent, transparent, and impactful communications throughout the organization
KNOWLEDGE, SKILLS & ABILITIES:
Excellent project management skills and ability to manage the priorities of multiple stakeholders in a fast-paced environment
Ability to collaborate and strategize with SMEs, sales, and product stakeholders successfully and respectfully
An understanding of how to structure a story and explain concepts using clear everyday language
Comfortable working in a fast-paced environment
Strong ability to convey concepts creatively, logically, and concisely
Understanding of industry is preferred
QUALIFICATIONS:Education: BA/BS required. Degree in Communications or English preferred.Experience: Minimum four years of experience in related field. Deep knowledge of content production for digital, print, or broadcast channels preferred. Understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing GENERAL WORKING CONDITIONS:General office working conditions exist. Desk located in workstation area with little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to area and telephone calls.DISCLAIMERThis description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to performJob ID: 2020-1148 External Company URL: www.naturallyslim.com Street: 12712 Park Central Drive Post End Date: 9/30/2020