Content Strategist - McCann Detroit
Vacancy expired!
The Role
We are looking for a Content Strategist to join our team here in Detroit. This person will help to build and grow the Content Strategy offering at the agency, as well as develop compelling messaging and content across for a large client.
You will be essential to the continued success of our creative work, which is fully integrated across experiential, social, digital and traditional.
The Team
The McCann Strategy department is a collective of 9 brave, nimble and smart individuals whose experience is as varied as their strategic approach.
Our goal is to create work that allows brands to play a meaningful role in consumers’ lives.
What you will do
Support the Content Strategy Director on the delivery of content marketing programs and content marketing strategies
Work with brand strategists to define and implement content strategies
Manage keywords and topical assignments to writers and creatives
Work with Content Strategy Director to ensure creatives are properly briefed on the content standards for our brands / clients
Provide clients with ongoing reporting, strategic recommendations and advice
Ensure delivery of monthly program goals, and measure effectiveness of campaigns across channels
Help plan, write and edit content to ensure it’s clear, compelling and consistently on strategy / adhering to the brand expression / tone / voice.
Collaborate with Creative to help shape narratives / experiences that inspire and influence target audiences.
Work internally, across departments, to expand our content footprint
Who you will be
4+ years experience
Bachelor’s degree in a relevant area required
Experience building audiences and working on successful campaigns and content initiatives
Experience publishing digital content
Proactive, curious, self-motivated
Has a background in journalism and a fundamental understanding of how to tell compelling stories
Has the aptitude and instincts for UX
The Company
The agency opened in 1912 with Truth Well Told as its founding and enduring creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers’ lives.
McCann is an EEO / AA M / F / Disability / Vet Employer
Participant in E-Verify
Vacancy expired!