Manager, Student Loan Application Funnel & Product Analytics

When you join Sallie Mae, you become a champion for all students.We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.Come do more than join something, change something. For students, for future generations, for the future of education.Who We Are: Sallie Mae is proud to help Americans aspiring to create the life they want-whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills-you're in the right place.What You'll Contribute: Manager, App Funnel & Product Analytics will help improve the PSL application process and product through data & analytics-based insights. He/she will use data from Sallie Mae's application process, email/SMS campaigns & website to generate quantitative analysis and BI reports. Their primary goal would be to produce actionable findings that drive loan growth. They will aid in development of effective business strategy by communicating their outputs to various business units like products, marketing, marketing technology etc.The ideal candidate should be proficient in the use of digital data analytics tools like Adobe Analytics and programming in SAS/SQL. Knowledge of BI tools like Power BI or Tableau will be a plus as they will need to generate reports using these tools.The individual must be able to work autonomously and effectively in a dynamic and changing work environment. Communication and prioritization skills are a must, as is the ability to present information, strategy, and recommendations clearly and succinctly to management. What You'll Do:Analytical support to stakeholders in product, marketing, and other business functions

• Be the subject matter expert on all analytical & data related aspects of product and application funnel (the customer journey from application start to loan disbursement)
• Help plan & prioritize new features/changes in application process/email or SMS campaigns/product by 'potential benefit' estimation
• Investigate root causes for unexpected trends and behaviors
• Analytical input to the test & learn process for testing new features/changes
• Think strategically and come up with ideas for analysis to drive business growth
• Present opportunities & findings to senior management

• Develop and produce comprehensive suite of automated product & application funnel reports
• Provide regular updates to executive management
• Monitor application funnel performance looking for potential breakage

• Identify and analyze new data sources to help drive more objective and precise analysis
• Adopt & pioneer usage of new tools (Adobe Analytics, Power BI, Tableau, Segmentation etc.) that help generate more value from existing data
• Suggest changes to the data infrastructure and data retrieval process to remove roadblocks to efficient and accurate analysis

• Being focused on our customer helps us to deliver a lasting impression and instill trust. Through collaboration and teamwork, we are able to communicate effectively across departments leading to better decision quality. We hold ourselves to the highest standards ensuring accountability in all we do to deliver on our mission and shared values.
• A leader at Sallie Mae will need to be strategic with their teams to achieve our corporate goals. Their ability to drive our vision and purpose amongst their teams and helping them to develop to the next level of talent will be imperative. Being able to adapt to situations quickly and effectively will foster a positive proactive work environment and result in a leader being successful at Sallie Mae.

• Bachelor's Degree in Business, Finance, Economics, or related field and/or equivalent work experience
• 5+ years analytics and/or reporting experience
• 1+ years' experience in Adobe Analytics or Google Analytics.
• 1-2 years SAS/SQL experience
• Ability to successfully handle assignments involving complex analysis
• Well-developed written and verbal communication skills
• Proficient with Microsoft applications and all applicable business systems
• Proven ability to successfully handle multiple priorities in a fast-paced, time-sensitive environment
• Demonstrated ability to work autonomously

• Knowledge of Student Loan industry/products & the Sallie Mae application process from app start to disbursement
• Experience working with Tableau or Power BI
• Tag Management knowledge.
• Hands-on experience of coding in Python