Product Manager, Digital Content Strategy

At AT&T, we’re connecting the

world through the latest tech, top-of-the-line communications and the best in

entertainment. Our groundbreaking digital solutions provide intuitive and

integrated experiences for millions of customers across online, retail and care

channels. Join our mission to deliver compelling communication and

entertainment experiences to customers around the world as we continue to

evolve as a technology-powered, human-centered organization. As part of our

team, you’ll transform the way we deliver a seamless customer experience with

digital at the center of all you do. In our world, digital is much larger than

just an eCommerce channel, we are transforming all channels to digitally

perform as one team to create a better customer experience. As we move

through 2020, the digital transformation will revolutionize the digital space

and you can build a career that will propel your future.About the JobThe Product Manager of Content Experiences

plays a critical role in strategizing and designing captivating digital

“experiences.” These experiences, or web/app destinations, help customers find

the products and services most relevant to their life needs. This role works

closely with marketing, creative, product, operations, and technology teams to

design digital-experiences that educate customers about AT&T’s breadth of

products, our competitive advantage, and how AT&T relates to their

interests and lifestyles.Responsibilities and Day-to-Day ViewIf

you’ve gained experience as a digital product manager, and are a driven

story-teller, you could help us:

Manage holistic,creative approaches driving sales of AT&T’s core products and services, andpartnerships.

Lead creative,product, and technology teams to develop and launch captivating experiencesappealing to specific customer interests.

Proactivelypartner with internal teams to develop compelling stories and new opportunitiesto enrich campaigns.

Research audienceand market dynamics to deeply understand customer behavior, develop personas,

Identify test andlearn opportunities to enhance campaign performance.

Synthesizecampaign data and insights for communication to key leaders and stakeholders.

RequiredQualifications

Bachelor’s Degree in a relevantdiscipline

Exceptional oral and writtencommunication skills

4-8 years’ experience in digitalmedia, online publishing/advertising, and/or eCommerce—particularly rolesin product management and/or content strategy

2+ years’ experience in media,creative, and web development

Preferred Qualifications

Product Development & CustomerInsights

Content Strategy & CreativeConcepting

Business Strategy & AnalyticalThinking

Interpersonal communication

AT&T

is leading the way to the future – for customers,

businesses and the industry. We're developing new technologies to make it

easier for our customers to stay connected to their world. Together, we’ve

built a premier integrated communications and entertainment company and an

amazing place to work and grow. Team up

with industry innovators every time you walk into work, creating the world you

always imagined. Ready to #transformdigital with us? Apply now!We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.