Marketing Automation Specialist - Pardot

Company OverviewLennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America, South America, Europe, Asia, and Australia.Job DescriptionThe Marketing Automation Specialist will ensure effective communications to prospects, customers, partners, Lennox employees and Lennox executives. This role is responsible for data orchestration and activation within and between Salesforce and Pardot using first, second- and third-party data to support overall marketing strategy to drive acquisition, engagement and retention. This role requires a passion for marketing and a sound understanding of how data can drive marketing insights and actions leading to higher customer engagement. Leveraging assets and the power of marketing platforms, this role will create segmentations, automations and journeys to support marketing strategies and campaigns, measuring results and optimizing on an on-going basis. You will bethesubject matter expert that will own Lennox’ Pardot platform and drive Marketing Automation best practices and ensure platform health.You will develop and maintain state-of-the-art marketing automation capabilities that support the digital marketing strategy. This role will analyze engagement for trends and use patterns to identify and quantify audience habits and behavior. As a result, this role will recommend modifications to maximize engagement and customer satisfaction. On an annual basis a review of the competitive landscape will be required, collecting marketing intelligence regarding competitive position. This role oversees all platform communication efforts, including the overall look-and-feel, calendar, audience segmentation and monthly reporting.WHAT YOU WILL BE DOING

Contribute to strategy meetings through a marketing automation lens.

Create and execute email marketing campaigns by collaborating with cross functional teams, executives and external partners.

Guide campaign owners through defined campaign frameworks by way of setting campaign goals, facilitating insightful tests, and designing cross-channel execution.

Update and maintain the email marketing playbook.

Manage the planning and implementation of multi-channel digital marketing campaigns to targeted customer groups.

Report on email marketing effectiveness to cross functional teams, executives and external partners while creating actionable recommendations to ensure learning and deliver continuous improvements across all campaigns.

Define, document, implement, and continuously manage marketing automation best practices, including cross functional training sessions.

Own and execute administrative tasks in Pardot, including the management of vendor partner.

Create and execute assets in Pardot including landing pages, forms, and custom fields.

Define and manage automation rules, actions, and triggers, based off customer data in CRM (Salesforce), to guide prospects and our audiences towards desired outcomes.

Maintain email marketing communications calendar and align with cross functional teams by contribution to the master content marketing calendar.

Leverage project management tools to streamline and collaborate with cross functional teams, executives and external partners.

Ensure processes are fully aligned, data protection policies are being followed, and that systems integrate and synchronize well with the current marketing technology stack

2020/2021 Goals

Standardize and implement list building and segmentation best practices and improve data hygiene

Improve Pardot Platform Health

Establish email Workflows and Nurture Streams

Develop, standardize and commercialize email reports and dashboards

Hands-on experience with Pardot:

Administrative tasks:

Asset management

Users

Data hygiene

Custom fields

List importing/exporting

Third-party integrations

Tags

Manage vendor relationship

Automation rules

Campaign Management – Connected Campaigns (SFDC)

Dynamic content

Custom redirects

Files

Email:

A/B Testing

Template design/UX

Basic HTML/CSS

Email subscription management

reporting

Engagement Studio

Forms

Landing Pages

Design

A/B testing

Form integration

Reporting

Segmentation

Vendor management

Breakdown of your time:Creating and executing email campaigns, maintaining email calendar40%Pardot administrative tasks/projects40%SFDC10%Reporting10%QualificationsWHAT WE ARE LOOKING FOR

Bachelor’s degree or equivalent work experience

3+ years’ experience working across all parts of Pardot/Salesforce CRM

B2B marketing background.

Meets deadlines. Manage workload and resources effectively.

Work well with cross functional, internal and externa teams.

Strong project management skills. Effectively produce and manage project roadmaps.

Communication skills. Know how to communicate effectively to cross functional teams, executives and external partners.

Basic knowledge of SFDC campaign management.

Marketing automation savvy. Experience in creating scalable marketing automation processes.

Experience in making decisions based off data rather than opinion.

Has a true understanding of the buyer's lifecycle.

Thought leader. Be the go-to person at Lennox for marketing automation.

WHAT WE OFFERAt Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all our employees, largely promoting from within the organization.Benefits:

Competitive base salary with bonus structure that rewards results

Industry leading sales and product training

Medical and Dental benefits

401(k) with company match

Employee Stock Purchase Program

Community involvement opportunities

Much, much more

Job Locations US-TX-RichardsonRequisition # 2020-23528Category MarketingShift / Hours RegularLennox International is an Equal Opportunity Employer and supports a diverse, inclusive work environment.All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, transgender status, sexual orientation, national origin, genetics, disability, age, or veteran status.Applicants with DisabilitiesIf you are an individual with a disability or a disabled veteran who is unable to use our online tools to search and apply for jobs, you may request a reasonable accommodation by contacting us at Recruitment@Lennoxintl.comE-Verify ParticipationFor jobs located within the United States, LII participates in the Electronic Employment Verification Program known as E-Verify.Please visit the E-Verify website for more information on this program.