01 Mar
US - Marketing Specialist
New York, New york city 00000 New york city USA

Description Robert Half is seeking a knowledgeable and experienced Digital Marketing Specialist. The client is looking for someone who can efficiently maneuver the ins and outs of marketing strategy, analysis and campaign execution while keeping tight control of the bottom line.A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. If you're detail-oriented and have strong decision-making and interpersonal skills, we want to hear from you!This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.What you get to do every single day

Maintain project status and timeline for digital projects, communicating updates regularly

Prepare reports to track the performance of digital marketing campaigns

Engage with technology and creative vendor partners to meet expectations on brand compliance, deadlines and budget

Seek out ways to improve spend and performance of paid digital campaigns

Ensure the company's customers and partners are engaging with content

Identify trends and insights with executive leadership and share thought leadership

Aid in updating the online customer portal to improve user experience

Build and maintain the company's social media presence

Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications

Plan and execute digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation

Enhance the company's website by creating landing pages, blog posts and SEO

Help with other project tasks related to print, direct mail and data management as needed Requirements - Experience with driving traffic to a company's main site and enhancing the frontline customer journey

Should have a good mix of initiative and skill

Highly-qualified in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

Strong communication and collaboration skills

Content Management System (CMS) & Digital Marketing System (DMS) experience

Has a demonstrated ability in establishing digital brands with strong ROI

Experience managing strategic multichannel marketing and maintaining digital brand consistency

Adept in vendor management Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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