05 Oct
Freelance Associate Director, Creative Strategy
Illinois, Usil 00000 Usil USA

Vacancy expired!

Job Description

Associate Director –Creative Strategy

Become a Directorat Digitas, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. We’re looking for an Associate Director of Creative Strategywho canassist their teams in uncovering breakthrough customer insights, help our teams to turn them into big creative marketing ideas, and identify high-impact opportunities for developing innovative approaches. It’s not a small or easy task, but it’s a fun and rewarding one. If you think you’re up for it, read on.

Tasks and responsibilities include:

  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Identify relevant marketing program implications
  • Drive insight into the company new business process
  • Translate existing customer insights into relevant marketing program implications
  • Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
  • Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
  • Apply the Digitas Active Branding approach to marketing program development
  • Lead team brainstorms that efficiently produce breakthrough insights
  • Create demand for account planning’s contribution by demonstrating its impact.

To qualify, you’ll need:

  • Four year degree (thinking/writing intensive discipline Master’s preferred)
  • 7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
  • Qualitative research expertise applying innovative qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Ability to discern customer insight and “human truth” from mounds of data
  • Passion and empathy for the customer’s perspective
  • Ability to challenge the team to uncover “what’s in it for the customer”
  • Exceptional writing and communication skills
  • Ability to quickly gain the trust of clients and internal team members at all levels
  • Relevant web experience
  • Candidate must be open to travel as needed

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

Gigs are short-term projects at companies within Publicis Groupe, and you are encouraged to apply if you have time and/or are looking to take on extra work.You know how you balance your time better than anyone else, so we ask that you consider your current workload and allocations when taking on a gig. If a gig catches your eye, fuels your passion, or just feels like a way to pitch in, and if you think you can take it on, we encourage you to apply.

Gigs are not full-time role changes, you remain in your current role and get to work on the gig for the designated amount of time. Gigs offer the opportunity to reframe your skills and experience to work on a new variety of projects.

Vacancy expired!


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