Brand Marketing Manager

We are seeking a highly motivated and experienced Brand Marketing Manager to lead our brand development, commercial event planning, and marketing initiatives. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing execution. As the Brand Marketing Manager, you will be responsible for developing and executing brand-building plans that drive growth, profitability, and brand equity. You will also lead commercial events with cross-functional partners from conception to completion, including brief writing, planning, budgeting, execution, and post-event analysis. The ideal candidate will have a proven track record of successfully planning and executing large-scale events, exceptional project management skills, negotiating, and excellent communication and interpersonal skills.This position reports to the Director of Marketing, BHUS. This is a full-time position. This role is expected to work in a hybrid model, which includes two days in-office.What you’ll do: Develop and execute a comprehensive strategy for commercial events that align with company goals and objectivesConduct market research and consumer insights analysis to inform brand strategy and positioningCreate briefs and manage brand marketing plans, including marketing, promotions, and eventsExecute brand building strategies that align with company goals and objectivesOversee all aspects of event planning and execution, including venue selection, vendor management, budgeting, logistics, and on-site managementCollaborate with cross-functional teams, including Marketing, Merchandising, Business Management, Finance, and eCommerce, to ensure events align with business objectives and drive revenue growthDevelop and maintain relationships with external partners, including venues, vendors, and industry associationsManage the event budget, ensuring efficient use of resources and maximum ROIConduct post-event analysis to evaluate event effectiveness and identify areas for improvementDevelop and maintain event timelines, project plans, and checklists to ensure deadlines are metLead and manage a team of professionals, providing guidance, coaching, and mentorship to ensure high performance and career development across geographiesOversee our content team and O&O social channelsEnsure compliance with all legal, safety, and regulatory requirementsMentor and develop junior team members, providing guidance and support as neededWhat you bring to the table: Bachelor's degree in marketing, business, or related field; MBA preferred7+ years of experience in brand management and commercial event planning, with a proven track record of successExcellent strategic thinking and planning skills, with the ability to turn insights into actionable plansStrong project management skills, with the ability to manage multiple projects and priorities simultaneouslyStrong communication and collaboration skills, with the ability to build relationships and work effectively with cross-functional teamsExperience managing budgets and external partnersPassion for brands and consumer behavior, with a deep understanding of the marketing landscape and trendsA team player and collaboratorNotes: This is a full-time, permanent position with benefits. Please submit a cover letter and resume.About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:Competitive compensation, including a cash-based incentive planComprehensive Medical, Dental, and Vision coverage, with 100% of insurance costs covered for team members, and 85% covered for dependentsMedical, transit, dependent care FSACompany-paid life and AD&D insuranceShort and long-term disability insurance401(k) with dollar-for-dollar company match up to $4,000Employee Assistance Program (EAP) and other mental health and wellness perksPaid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packagesAnnual continuous learning benefit up to $1,000 per person, per fiscal yearUp to $300 flexible reimbursement to support setup of new team member's work-from-home environmentValuable extras: identity theft protection, subsidized parking, subsidized gym membershipAt Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.#LI-Hybrid