Influencer Marketing Program Coordinator
Vacancy expired!
Job Description
Cricut’s influencer marketing team is looking for a proactive, highly motivated, communications and marketing professional with a passion for securing and nourishing influencer content partnerships. As the influencer program marketing coordinator, you will be responsible for supporting and executing campaigns from start to finish, and analyze both performance and potential to improve influencer opportunities and partnerships.
Cricut is fortunate to have a large community of passionate and knowledgeable Maker influencers across many categories – DIY, craft, sewing, and more – and many channels including blogs, YouTube, and social media groups. You will act as a Cricut champion whose goal is to inform and engage an influencer community to fall in love with all things Cricut.
If you have a love of all things handmade and want to be part of an established but growing program, this is the position for you. This role reports to the Senior Manager, Influencer Marketing Programs.
Responsibilities:- Lead and execute regular communications with Cricut influencer community; including upcoming campaigns, product launches and applicable Cricut news
- Define program objectives, target audiences, strategies/tactics, deliverables, timeline, and value measurement
- Maintain and fulfill monthly product requests from the influencer community
- Analyze program performance to improve opportunities, performance, and partnerships
- Work with cross-functional teams including the social media team, PR, product marketing, content marketing, and digital marketing operations
- Represent Cricut in person at events, meetups, conventions, etc. to work with influencers on-site (when in-person events begin again)
- Stay up to date on the latest DIY trends, projects, and innovations in influencer management
Qualifications
- Minimum of 2-4 years PR/influencer/partnerships experience
- Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
- Ability to work with focus to meet tight time schedules
- Ability to collaborate with and influence diverse groups within marketing, including cross-functional peers
- Excellent written and verbal communications
- Undergraduate degree required; bachelor’s in communications, PR or marketing preferred
- Knowledge of and experience within the DIY community, including sewing and fabrics, preferred
Additional Information
What to Do Next:Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.
The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check.
Vacancy expired!