Digital Marketing Strategist

Who are you?

Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At GWG Wheels Inc, our people embrace these qualities, so if this sounds like you then please read on!

The role:

GWG Wheels, is looking for a Digital Marketing Strategist. This position reports to the IT Manager. Responsibilities will include executing promotional campaigns, designing, and implementing creative marketing plans, securing digital retail merchandising, facilitating requests between partners, managers and artists & maintaining company social platforms. The Digital Marketing Strategist will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities:

Content Marketing. Develop and execute digital marketing/sales and content distribution strategies; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases

Creative Marketing & Content Development. Lead with a creative mindset in everything you do - from introducing new technologies to integrating unexpected elements into our marketing campaign. Bring creative campaigns to life by producing digital content that conveys the marketing message. Including text, images, videos; liaise with artists and managers to develop company generated content.

Revenue Development. Grow company awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, marketing programs, contests/sweepstakes and exclusive content promotions to drive revenue

Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports

Qualifications

Strong oral/written communication skills

An in-depth understanding of social media platforms, industry trends, new technologies

3-6 years experience managing the use of and/or relationships with digital distribution and social platforms

Excellent copywriting skills; ability to write under pressure for multiple campaigns and clients simultaneously

The highest attention to detail

Track record building and maintaining strong business relationships

The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Bachelor's degree in a related field preferred, Marketing

Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms

Experience working with social management and listening platforms

Experience working with content management systems; especially Wordpress and Magento

Knowledge using basic audio, photo and video editing programs