19 Oct
Marketing Associate Director
Virginia, Workfromhome 00000 Workfromhome USA

Vacancy expired!

Essential Duties and responsibilities

Hands-on contributor, who has the capability to orchestrate what needs to be done and challenges the norm to deliver exceptional results.

Executes and leads by example. Has extensive experience creating engaging messaging and omnichannel campaigns in the B-to-C and B-to-B spaces.

This includes plan development, presentation and revision, execution, optimization, analytics and reporting. Establishes KPI’s and industry benchmarks developing models to deliver on objectives.

Works with internal partners to ensure plans are built and modeled to deliver on agreed KPI’s. Working in matrix organization is experienced in driving performance and challenging assumptions using data and industry benchmarks to drive performance based on budget, competitive environment, timing, pricing, historical campaign performance and more.

Confident and experienced negotiator. Experience working with agency partners to ensure all KPIs and objectives are delivered on time, at the highest standard and to budget.

A Storyteller who can translate strategy and complex reporting in a highly visualize and compelling way to communicate at all levels of the organization.

Appling data and analytics to constantly review campaign results and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics in-flight to drive efficiency and effectiveness.

Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment.

Acts as a conduit between product marketing and internal / external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.

Job Qualifications : 10+ years of demonstrated experience and results in leading high-performance B to B and B to C Direct Marketing Efforts across Traditional and Digital Channels.

Preferably in Healthcare or Higher Education. Experience working with or for creative or digital agencies and a proven track record of managing multiple large, multi-channel demand generation campaigns.

Experience working within project management, CRM and analytic tools (Smartsheets, Salesforce, Adobe and Google Analytics).

Reporting on campaigns using Google Analytics, Adobe and Marketo. Experience using analytics to draw insights & continually optimize campaigns.

Strong analytical, problem-solving, and decision-making skills; data driven mindset. Strong project management skills, highly organized and strong attention to detail.

Strong understanding of KPI’s and industry benchmarks for high performing marketing plans. Experience in taking disparate data to develop impactful reporting / dashboards.

Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle. Motivated, self-starter attitude, ready to come to the table with ideas.

Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth.

Demonstrated experience influencing and educating internal constituents and clients around evidenced based marketing strategy and campaign management.

Excellent communications skills across all modalities including written, verbal, in-person and virtual presentation. A proven track record of building strong partnerships with Product, Sales and other Marketing functions.

Ability to be flexible in a very fluid and dynamic environment including dealing with changing processes and priorities.

Education : Bachelor's degree in Marketing, Economics, Communication or relevant equivalent experience Travel : Up to 10% for team meetings and conferences

Vacancy expired!


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