Senior Manager - Web Strategy (Remote, Anywhere in the U.S.)

Requisition ID : 28075 About Avaya

Avaya enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya offers a complete portfolio of software and services for contact center and unified communications offered on premises, in the cloud, or a hybrid.

Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya.

Description

The Senior Manager of Web Strategy will be responsible for the strategy, creation, and optimization of Avaya web properties, and will work with our Brand, Digital & Demand Generation, Product & Channel Marketing and Corporate Communications, teams to ensure our websites are effectively telling the Avaya story.

You will partner with IT and manage a team of web and content specialists to drive conversion and increase customer acquisition growth by creating compelling and high-converting web experiences.

Responsibilities

Day-to-day ownership of Avaya web properties

Lead overarching strategic vision (strategy, roadmap, and requirements) and execution of all major web projects spanning design, development and optimization

Own web program sales goals to support pipeline, revenue and drive favorable ROI

Responsible for unification of user experience and brand consistency across 10 global web proprieties

Develop scalable and sustainable web operations and project management, set priorities and effectively leverage available resources to drive business impacting results

Manage ongoing site optimization; A / B testing, conversion journey optimization, etc.

Lead web content strategy, web personalization and customer journey programs

Report web performance metrics to communicate demonstrable impact of Avaya websites on the business

Recommend and execute strategies to develop quality traffic to the company s website and online experiences, drive online traffic and conversion to sales

Drive the evaluation and selection of marketing technologies and automation tools that enhance the customer experience

Requirements

Mastery-level (7+ years) Web Strategy experience with a focus on traffic acquisition, conversion optimization and user experience for a B2B lead generation focused website

Expert-level SEO both technical and content

B2B experience a must

Familiarity with HTML, CSS, preferred

Experience with agile development and PM methodologies

Deep understanding of web analytics

Experience with tag management systems such as Google Tag Manager

Excellent project management skills

Keen sense of user experience, design, metrics and testing methodologies

Strong attention to detail and great organizational skills.

Must have strong written, verbal and interpersonal communications skills and be able to effectively communicate as the owner of Avaya’s web program

Experience7 - 10 Years of ExperienceEducationBachelor degree or equivalent experiencePreferred Certifications