Specialist, Demand Marketing

Job Description

TheDemand Marketing Specialist reporting to the Sr. Director, Demand Marketing is responsible for working closely with Demand Marketing, Marketing Operations, Field Marketing, Market Development, and Corporate Marketing teams to support Accolade’s mission of reinventing the healthcare experience. This individual will work across the Demand Generation and Field Marketing teams to assistin the development and management of marketing programs, campaign execution, planning and reporting.

· Marketing program management, communications, execution, and optimization:

o Webinars, vendor programs, email, direct mail, and content syndication

· Manage marketing store inventory for sales and customer partnership teams to be able to order marketing collateral from.

· Help with creating and proofing collateral pieces, direct mail, syndicated content and other demand marketing tactics

· Communicate with our vendor partners to help plan and coordinate projects

· Support our field marketing teams in program management and execution

· Assist with email marketing optimizations and A/B testing

· Champion marketing programs internally – via calendar, marketing program alerts, Slack announcements, and reporting out opportunities

Qualifications

• Bachelor's degree, preferably in Business, Marketing, Advertising or Communications

· Minimum 2 years of experience working in a modern marketing B2B or B2C marketing environment utilizing and being around sophisticated Martech tools to execute.

· A growth mindset – always making improvements, trying new things, rolling with changes, failing fast, and a can-do attitude.

· Strong proficiency with Microsoft Office suite and other business tools (Slack, Zoom, etc.)

· Strong communication and organizational skills

· Awesome time management – ‘get stuff done’ attitude

· Desire to learn and master new tools and software

Nice to have:

· Salesforce experience

· Tableau/Excel reporting proficiency

· Email marketing/marketing automation experience (Marketo, Pardot, Eloqua, or Hubspot)

· Experience in a work management ticketing tool like Jira, Asana, or Workfront

Additional Information