Senior Lead Marketing Manager
About LumenLumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.Lumen’s commitment to workplace inclusion and employee support shines bright. We’ve made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we’re the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The RoleThe Senior Lead Marketing Manager works across an agile scrum team to develop an account-based marketing (ABM) strategy, and build and deliver integrated marketing campaign in support of Lumen’s business objectives. They will leverage a full suite of marketing tactics to support campaigns across all segments of Public Sector.LocationThis is a remote opportunity open to candidates located anywhere in the U.S.The Main Responsibilities
Define strategy; execute ABM plans and plays for 1:few campaigns to help drive intent and support funnel activity.
Develop integrated marketing campaigns using digital tactics, events, webinars, email, etc. to move customers through the buyer’s journey.
Manages large cross-functional delivery teams that include complex activities, building strategic plans, driving teams to deadlines, and determining what levers need to be pulled; Cross functional collaboration across marketing resources to execute tactics.
Work with Sales and Customer Success teams to keep the organization aligned on campaign goals, results, best practices and learnings.
Understand the surging topics that are influencing the public sector market and driving buy decisions; incorporate into efforts.
Understand established goals and drive towards them; Track and report on ABM plays results and use data to optimize results.
Collaborate with peer campaign managers to share best practices, lessons learned and accelerate process.
Performs other duties, as necessary, to support the marketing team.
What We Look For in a Candidate
Bachelor’s degree or equivalent education and experience
7+ years of related Marketing experience; Public Sector experience is a bonus
Versatile marketer with experience leading account-based marketing tactics in a B2B or B2G environment
Highly strategic, consultative player who can plan and execute
Strong project management skills and ability to use data to guide decision-making and resource allocation
Must have excellent oral and written communications skills
Ability to establish credibility and rapport with a broad set of Sales Leaders and cross functional peer groups
Strong executive presence, presentation skills and negotiation skills aimed at driving business outcomes
Ability to adapt to continually changing priorities and aggressive project timeframes
Demonstrates highly effective interpersonal skills and ability to collaborate across multiple organizations and management levels
CompensationThe starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.Location Based Pay Ranges$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WAAs with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.Requisition #: 334903Background ScreeningIf you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page (https://jobs.lumen.com/i/global/en/faqs) . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Equal Employment OpportunitiesWe are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.Salary RangeSalary Min :94420Salary Max :145770This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.Application Deadline09/20/2024