Senior Analyst, Programmatic

Company DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.OverviewThe Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts.In this role, you’ll train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers

Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle

Maintain and organize campaign-specific materials in team’s shared document repository

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing campaign performance reports

Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

Traffic campaign tags into ad exchange environments

Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance

Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing

Work with technology partners in order to secure support for daily campaign management and implementation questions

Qualifications

2 +years of experience within programmatic experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms

Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, Facebook and X APIs

Understanding of traditional and interactive media planning elements

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Analytics and mathematics, organizational, and communication skills

Project management and time management skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.Publicis Collective an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All your information will be kept confidential according to EEO guidelines.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .