Director, Digital Marketing

OverviewThe Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization and ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.This role is 100% remote, with minimal (15-20%) travel required.Responsibilities

Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising

Establish and execute a digital marketing strategy to distribute content and generate leads

Maintain consistent brand messaging across all digital channels

Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience

Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader

Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

QualificationsJob Requirements

8+ years marketing experience in digital marketing, campaign development and execution

Experience with SEO and SEM strategy and keyword research

Experience with Marketing Automation platforms (ie., Pardot, Marketo, HubSpot)

Experience with CMS (ie., WordPress)

Understanding of website analytics tools, such as Google Analytics

Preferred qualifications

Proficiency in photo and video editing software

Strong sense of creativity, imagination, and innovation

Excellent interpersonal skills, with the ability to collaborate with other departments

Ability to analyze consumer metrics, reports, and trends

Strong project management and managerial skills

Need help finding the right job?We can recommend jobs specifically for you!An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disabilityAn Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability (https://careers-wuxiapptec.icims.com/connect?back=intro&findajob=1&iniframe=1&hashed=-435740542)Job Locations US