Marketing Support - Reporting and Insights Analyst

York is hiring! We are currently seeking a Marketing Support - Reporting and Insights Analyst candidate that meets the below requirements for a contract to hire opportunity with a client in the healthcare industry. This opportunity will be remote to start and eventually located in Minneapolis, MN.Job Responsibilities: Focus on marketing analysis and insights. Partner with media strategy and sales to ensure campaign objectives are measurable, that timelines and expectations are clear and organized, and answer the question, was this marketing campaign successful? Report and present on the success of marketing strategies Lead the creation of measurement plans resulting in actionable digital media campaign insights. Manage end-to-end reporting processes, including reviewing and being accountable for new reporting plans before launch Manage measurement expectations and partner across strategy, sales, and ad ops to achieve client goals Ensure data quality, integrity of reporting outputs, and oversee issue escalation and timely resolution Oversee and execute reporting and insights deliverables, timelines, and projects, including organizing and transforming disparate and multi-source data Provide recommendations for optimizing future campaigns and testing new approaches holistically across the channels based on unique campaign objectives (recommendations may focus on audience, media tactic, channel, device, and non-attributed context Be a data and reporting expert, providing and presenting insights and rationale laddering up to marketing strategies for your assigned category, clients and partnersQualifications: Four-year degree or equivalent experience 5+ years of relevant experience in analytics, reporting, media or optimizations Strong analytical and data story-telling skills, ability to judge and quantify results and know what to do with that information In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and digital media products and channels Experience with data management platforms, aggregation tools; data visualization tools; proficient or expert in Microsoft Excel, DOMO, Tableau, Adobe Site Catalyst Methodical, well-organized, and detail-oriented Genuine curiosity with how things work; motivated, self-starter Strong written and verbal communication skills Exceptional understanding of the digital measurement space. Preferred experience in digital advertising and/or digital media publishing industWhy York?For more than 20 years, York Solutions has been singularly focused on delivering value to its clients in the form of IT contract resource selection, deployment, and management.Our mission is to provide creative, cutting-edge IT solutions to help companies achieve business, technology, and operational goals and objectives. We believe strongly in creating a true partnership approach with our clients and consultants that fosters a long-term, trust-based relationship.York is committed to providing high-level service and value to our clients and consultants. In that vein, York Solutions has developed a peer-to-peer professional development association called Think IT that we are often told by members, is second to none. This association consists of well over 2,400 members in 7 different groups from the local IT leadership and technical community within the Twin Cities, as well as over 650 members in Chicago.In addition to monthly group meetings encompassing all aspects of IT technical and leadership principles, members of Think IT Association are able to participate in a comprehensive mentorship program for all IT resources, from the highly technical to the most senior leadership talent. This program is designed to assist all levels of IT professionals in achieving their career goals.York is committed to putting our clients and consultants first at all times. It is for that reason and that reason alone that we are considered as trusted advisors to both parties!