Digital Advertising Analyst - Tech Consulting Senior

Digital Advertising Analyst - Tech Consulting SeniorConsultingRequisition # UNI00GJLPost Date 8 hours agoDigital Advertising is critical to our clients’ brand awareness and

strategic growth. EY helps clients across industries maximize their paid media

investments to optimize ROI, drive traffic, increase engagement and accelerate

growth.The opportunityYou will help our clients navigate

the complex world of modern digital advertising and marketing. We’ll

look to you to help our clients envision, execute and refine their integrated digital

strategy. This is a high growth, high visibility area with plenty of opportunities

to enhance your skillset and build your career.Your key responsibilitiesThere is no such thing as a typical day. You will support multiple client engagement teams, work with

a wide variety of clients to deliver professional services, and support

business development activities on strategic and global priority accounts. You are proficient in creating, implementing,

managing, and reporting on all paid media strategies.Skills and attributes for successAbilityto understand how digital strategies fit into the broader Marketing picture.

Solution-orientedand a growth-mindset – someone who challenges long-held assumptions aboutthings have always been done.

Canexecute tests, collect and analyze data, identify trends and create insights inorder to achieve maximum ROI in paid search campaigns.

Track,report, and analyze paid media initiatives and campaigns across the customerjourney.

Someonewho remains current on digital and marketing technology trends.

A driveto build and nurture a strong network, both within EY and outside of it.

Knackfor gathering business requirements, asking the right questions, andunderstanding how that information fits in with the client’s needs.

To qualify for the role you must haveBA/BSdegree in mathematics, information systems, statistics, marketing, business orrelated disciplines

3+ years’ experience in marketing, with a heavy focus in digitaladvertising

Experience in SEM, display advertising, and social marketing bestpractices and deep understanding of industry performance standards

Experiencewith A/B testing of ads, bids, landing pages, and keywords

Stronganalytical and quantitative skills, to use data to measure campaign performanceand optimize for ROI and KPIs

In-depthexperience with AdTech software and tools

Understandingof the programmatic AdTech ecosystem, including DSP and SSP

Passionto continue to learn and expand technical skills

Capableof delivering contextual, thoughtfully presented, data visualizations

Abilityto communicate clearly, concisely and to explain technical concepts to afunctional audience

Strongability to listen and understand the question and develop and deliver clearinsights

A valid driver’s license in the US; willingnessand ability to travel to meet client needs

Ideally, you’ll also haveDemonstratedadvanced Excel, Power BI, or Tableau experience

GoogleAds, Bing Ads, Amazon Advertising Accreditations and/or Adobe Ad Cloudcertification(s)

Experiencewith Adobe Analytics, WebTrends, or Google Analytics

What we look forWe’re interested in people who want to help businesses solve their most

complex problems. As a digital advertising consultant, we need people who can

shift gears quickly, manage their time and expectations, and keep the goals of

the client top-of-mind. If you have a genuine passion for helping businesses

achieve the full potential of their paid media strategy, this role is for you.What working at EY offersWe

offer a competitive compensation package where you’ll be rewarded based on your

performance and recognized for the value you bring to our business. In

addition, our Total Rewards package includes medical and dental coverage, both

pension and 401(k) plans, a minimum of 18 days of vacation plus twelve observed

holidays and ten personal care days, and a range of programs and benefits

designed to support your physical, financial and social well-being. Plus, we

offer:The opportunity to manage a portfolio of talent within a designatedservice line

A collaborative environment where everyone works together to create abetter working world

Excellent training and development prospects, both through establishedprograms and on-the-job training

An excellent team of senior colleagues, dedicated to managing andvarying your workload

About EYAs a

global leader in assurance, tax, transaction and advisory services, we hire and

develop the most passionate people in their field to help build a better

working world. This starts with a culture that believes in giving you the

training, opportunities and creative freedom to make things better. So that

whenever you join, however long you stay, the exceptional EY experience lasts a

lifetime.Join us in building a better workingworld. Apply today.EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.