Marketing Automation Specialist

DescriptionThe Creative Group (TCG) is searching for a Marketing Automation Specialist to support our client in the healthcare industry for a long-term contract, with potential to go fulltime after around 6 months.Responsibilites:Work with the Sr. Marketing Operations Manager to develop campaigns and strategy

Build and execute marketing campaigns—activities include, but not limited to, campaign flow builds, email creation, outbound landing page creation, and form creation

Build out email campaigns keeping in mind quality analysis and testing of campaigns prior to launch

Perform A/B testing on campaign elements to optimize conversions

Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development

Manage the marketing email calendar

Support manager in defining, mapping, and documenting key marketing processes

Track campaign results to develop insights and make recommendations on areas for optimization; build monthly (and ad hoc) reports and dashboards to provide visibility into marketing campaign effectiveness

Consistently monitor and maintain data quality in Marketo

Create and maintain department analytics

Take on other duties aligned with the needs of the business, when assigned, such as proofing and formatting PowerPoint presentations

Interested? Send your resume to carly.singer@creativegroup.com to apply. RequirementsRequirements: 3-4 years of marketing automation experience, preferably in a healthcare or tech setting

Marketo experience is an absolute MUST

VERY detail-oriented - a lot of the work done in Marketo is sophisticated and creative so need someone who can keep up

Higher-level thinking skills

Interested in working through checklists down to the smallest detail and making sure everything is done accurately and thoroughly

The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities — fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE’s “Most Admired Companies” list every year since 1998.Download our mobile app to take your job search on the go!Contact your local TCG office at 888.490.5565 or visit www.roberthalf.com/jobs/creative-group to apply for this job now or find out more about other job opportunities.All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.© 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.Salary: DOELocation: Atlanta, GADate Posted: November 23, 2020Employment Type: TemporaryJob Reference: 00900-9502769826Staffing Area: Creative u0026 Marketing