Digital Media Manager

Description For immediate consideration, please send your resume to Global company within the food and beverage industry is seeking a Digital Media Manager to be responsible for driving, executing, tracking and optimizing the brand's digital marketing strategy and campaigns across the Latin America & Caribbean region.-Develop and implement a regional digital-driven marketing strategy.-Work cross-functionally to support the regional roll out of the brand's digital strategy, drive enhancements, and guide market leaders on digital launches.-Develop and implement online programs/advertising campaigns that meet brand awareness, traffic generation, ROI, and brand objectives.-Partner closely with franchise partners across all key markets to drive regional digital strategy and ensure quality and effectiveness of local implementations. -Lead and maintain a tracking mechanism to measure digital KPIs in order to facilitate business decisions.-Manage relationship with regional digital creative and media agencies.-Coordinate third-party vendors and agencies that support digital strategy implementation. Requirements -3-5+ years of experience in digital marketing (SEO/SEM, marketing database, email, social media and/or display advertising campaigns). Prior experience in consumer insights or market research preferred.-Up-to-date with the latest trends and best practices in online marketing and measurement, website analytics, display advertising, search engine optimization, social media marketing, business intelligence tools, and internet technologies.-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.-Strong analytical skills and data-driven thinking ability. -Previous business experience in Latin America and Caribbean is highly preferred.-Must be bilingual - English & Spanish. For immediate consideration, please send your resume to The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets. From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's "Most Admired Companies" list every year since 1998. Download our mobile app to take your job search on the go! Contact your local TCG office ator visit www.roberthalf.com/jobs/creative-group to apply for this job now or find out more about other job opportunities. All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada. 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.