Bilingual Spanish Lead Product Marketing Manager

This role in the Consumer Mobility Marketing organization is focused on designing, developing, and implementing the strategic marketing plans for VPGM markets for the Postpaid Wireless business. The marketing battle plans will cover: Acquisition & Go-to Market, Promos & Channel Strategy, and Base Management for Signature & Appreciation, Small Business CRU and FirstNet, Fiber/Wireless Cross-Sell, Hispanic, and Network perception.The Postpaid Wireless Marketing team is looking for a talented, highly motivated candidate who can identify, implement, and support comprehensive marketing strategies and programs for key markets and segments to drive postpaid wireless sales growth. This person will serve as a primary point of contact to provide cross-functional support to marketing leadership, VPGMs and the field, retail, go-to-market operations teams, analytics experts, and more. It will require strong presentation skills as well as the ability to thrive in a fast-paced environment to quickly resolve marketing deliverables as needed to ensure that marketing strategy is executed timely and that investments are optimized.If you are a natural collaborator and enjoy the thrill of high-octane day to day responsibilities combined with the challenge of creating strategic step change, this role’s for you. You’ll be great at what you do and have a passion for the customer but a focus on business results. You will be strategic, analytical, a change agent and yet someone who has strong team followership.The person in this role will serve as a support lead for Hispanic acquisition and engagement marketing, and AT&T Conexión messaging strategy for our consumer postpaid wireless business.To be successful in this role, the key skills and attributes you will need include: strong execution and project management skills, cross-team relationship building, ability to generate insights from customer research, business case development, understanding of testing strategies, knowledge of consumer marketing & fulfillment channels, and a positive & proactive approach to problem solving. It will be essential for the individual to gain consensus among the cross functional teams, including Business Analytics, Finance, Sales Operations, IT, Field Sales Leadership and Customer Service to ensure the go-to-market strategy is effective. A successful candidate will be able to multi-task and adapt rapidly to aggressive deadlines and changing priorities.Key job responsibilities include:Ensure the comprehensive marketing plan is aligned with achieving various marketing metrics, and ultimately ensure that we achieve our volumes and/or churn rate targets

Perform comprehensive marketing analysis and prepare marketing performance activity reports, and leads continuous improvement and optimization initiatives

Analyze and interpret data and reporting quickly, articulate complex concepts concisely to leadership as needed

Forecasts and communicates marketing needs by applying advanced marketing principles, theories, and concepts to create and design strategic marketing responses

Maintain flexibility to manage evolving priorities of the business and build business cases as needed to support budget shifts such as heavy ups to achieve our targets

Engage with key partners to and collaborate cross-functionally to support the launch of projects across channels and lines of business, provide accurate and timely updates on projects, and optimize marketing investments to fuel mobility growth

Manage messaging and engagement consistency across channels for your segment, and understand how to best utilize different channels to drive the business

Extensive understanding of Consumer Mobility Marketing

Location(s): El Segundo, CA; Dallas, TX; Bedminster, New Jersey. Others may be considered.Minimum:Bachelor’s Degree in Marketing, Business or similar

6+ years’ relevant, related marketing experience

Must be results driven, self-directed, detail oriented, organized, able to demonstrate ability to analyze complex issues, thrive in a fast-paced environment with multiple priorities, adapt to and accommodate change

Strong analytical skills – ability to leverage qualitative and quantitative data sources to gather insights, develop targeting and segmentation strategies, and tell a story to drive financially responsible decision making for wireless marketing campaigns

Excellent leadership, interpersonal, and relationship building skills: ability to collaborate across diverse cross-functional groups, simply and effectively communicate complex concepts, and influence across all management levels

Excellent communication including written, oral and presentation skills and the ability to champion ideas and execute in an expedited timeframe

Desired:Retail experience

Strong communication, both verbal and written, in Spanish and English

MBA

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/VWe expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.