Digital Marketing Specialist for A Direct Hire Career Opportunity!As a Digital Marketing Specialist, you will maintain and create new advertising campaigns across all major marketplaces and social media platforms. Are you data-driven and a detail-oriented digital marketer who has the ability to work with others? In this role, you will work in a highly dynamic business culture where you will developer and execute traditional and digital marketing strategies to acquire new clients!What Will You Be Doing?
- Create lead generation strategies and sales funnels to engage and acquire potential clients
- Maintain Developed and Create Paid Search campaigns for Marketplace Clients
- Drive learning and optimization of the funnel through experimentation, creative iteration, and A/B testing
- Use tools like Google Analytics and Google Tag Manager to better target potential clients
- Maintain current and develop new Google Ad and social media paid search campaigns
- Optimize website content based on web metrics, trends, and successes
- Aid in creating and publishing a content marketing and distribution strategy
- Maintain current Adobe-In design marketing for catalog advertising
- Be responsible for coordinating, planning, and leading computer-related activities in an organization.
- Determine IT needs of an organization.
- Implement computer systems to fulfill the organization's information systems requirements.