Account Based Marketing (ABM) Campaign Manager

Job Description

This position can be done remotely from anywhere within the U.S.A.

Do you have a passion for driving high touch marketing campaigns to accelerate demand? The Veeam Global Campaigns Team is seeking an experienced ABM Campaign Manager to lead programs targeting Enterprise accounts, Veeam’s highest growth segment.

As part of this role, the ABM Campaign Manager will work closely with sales teams, regional marketing teams, and demand generation functions to develop an integrated program mix that takes an account-first approach to driving demand for the enterprise. The ideal candidate will have experience launching cutting edge ABM technologies and tactics to successfully engage enterprise accounts, generate pipeline, and move them effectively through the buyer's journey.

• Understand the buyers within enterprise accounts – pain points, demographics, and how they buy.
• Define ABM strategy and execution plans, encompassing multiple ABM tools and technologies.
• Partner with regional marketing and sales teams to develop a high touch marketing strategy with the goal of building and accelerating pipeline for Enterprise accounts.
• Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution.
• Determine and manage program budgets
• Analyze data to monitor the success of programs and optimize activities based on data-driven findings

Qualifications

• Demonstrable experience working in a B2B technology marketing

• Strong track record of driving successful Global ABM campaigns
• Strong leadership and communication skills to drive consensus and articulate program recommendations to senior executives.
• Have a balance of strategic thinking, project management, execution, and analytical skills to manage cross-functional teams across different geographies.

Additional Information

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.