20 Jan
SEO Specialist
Georgia, Duluth , 30095 Duluth USA

Vacancy expired!

Primerica currently seeking a Local Search and Reviews Specialist to work at our corporate office: The Search Engine Optimization Specialist will train and guide the salesforce on local search best practices and building a positive online reputation. The Specialist will demonstrate knowledge in field/agent/franchise reputation strategies including an emphasis on Google My Business, ratings and reviews. This role will guide the salesforce in business practices that enhance search engine optimization, increase brand sentiment, and move the needle on their business. The SEO Specialist will report within the Reputation Management Team.

Skills/responsibilities:
  • Manage the rollout of an effective and efficient ratings and reviews program that drives measurable business value in a highly regulated industry
  • Maintain a prioritized roadmap of online rating and review program tactics; take a data-driven approach to growing and expanding the program
  • Build relationships with field leaders and communicate with base shops on a regular basis; train and guide the salesforce on Search Engine Optimization

    and assist them in building their online reputation, ratings, and reviews
  • Collaborate with technology, legal, operational areas, customer feedback and social media teams to ensure that ratings and reviews are monitored and measured, that customer issues are resolved in a timely manner, and complaint processes are followed to mitigate risk
  • Coordinate with content creators to support the field in building their online presence (e.g., Google My Business); coordinate with the social media team and marketing to ensure content and messaging consistency
  • Develop impactful but easy to understand reports and visuals that clearly communicate key program goals, activities, and progress to the field and corporate leadership
  • Collaborate with team members and agency partners to develop charts, presentations and other documentation as needed communicate and champion the progress of enhancing field reputation and reviews

Soft skills:
  • Be a positive contributor within a collaborative team culture
  • Attention to detail and a drive to provide high quality results
  • Adjust and pivot in the context of evolving priorities
  • Take an inquisitive, problem-solving approach to the business
  • Creativity design solutions to unique challenges
  • Be accountable for deadlines while maintaining an egoless perspective on the work
  • Demonstrate humble confidence; have the courage to try new things and be willing to learn fast and fail forward
  • Work well within constraints such as quick turnaround times and varied stakeholder expectations
  • Accept a diversity of ideas, priorities and opinions and handle differences respectfully
  • Contribute independently within a co-located team as well as remotely

Experience:
  • Bachelor's degree in business, technology, marketing and/or related field
  • 5-7 years of Search Engine Optimization and project management experience combined
  • Experience working with a variety of project management and communication tool such as Microsoft Office/O365 and Zoom
  • Proven combination of skills in analysis, problem solving, and consulting
  • Preferred experience working within financial services or another highly regulated industry
  • Proven ability to learn quickly and adapt to different business models and objectives

ABOUT PRIMERICAPrimerica is a Main Street Company for Main Street North America. Our goal is to create more financially independent families. We are located in Duluth, GA. Primerica employees support our representatives to provide appropriate solutions through term life insurance, mutual funds, annuities and other financial products. We insured more than 5 million lives and have over 2 million client investment accounts. Our stock is traded on The New York Stock Exchange under the symbol “PRI”.Seven years in a row Primerica has been recognized by the Atlanta Journal-Constitution as one of the best workplaces in Georgia! Over the past six years Primerica has consistently been voted Best Employer by Gwinnett Magazine in its special "Best of Gwinnett" winner editions.

Vacancy expired!


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