Product Marketing Manager

Description The Creative Group is currently hiring for a Product Marketing Manager for a client in Atlanta. This is a direct hire opportunity.• Daily collaboration with Product Management to ensure alignment on product launches and release updates• Create product launch marketing plan and collateral materials in support of the plan• Working with Product Management and Senior Marketing leader to develop product launch plans and on-going marketing efforts in support of product lines• Develop product positioning and messaging, including market value propositions• Communicate value proposition to sales team and work with Director of Business Development to ensure effective sales enablement as new products are launched• Collaborate with brand marketing team members to ensure brand alignment and consistency• As a part of the product launches, create materials to support competitive analysis for product categories• Develop on-going target marketing, social media and P.R. campaigns to build and support market demand throughout the product lifecycle Requirements • Experience: Minimum 5 - 7 years product marketing experience.• Education: Bachelor's Degree Required. Bachelor of Arts preferred.• Copywriting: Minimum 5 years direct responsibility for copywriting marketing collateral, digital campaigns and product collateral.• Preferred background in Manufacturing or TechnologyPlease email resumes to The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs. When you work with us, you're working with the best. Robert Half has been recognized as one of FORTUNE's "Most Admired Companies" every year since 1998 and was named to Forbes' inaugural list of America's Best Temporary Staffing Firms. Questions? Call your local office at All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information. 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (www.roberthalf.com/terms-of-use).