21 Jan
Data Analyst - Consumer Data/Insights
Pennsylvania, Fortwashington , 19034 Fortwashington USA

Vacancy expired!

Location: Fort Washington, PA Description: Our client is currently seeking a Data Analyst - Consumer Data/Insights Client is seeking a Data Analyst to join its growing Analytics community. This role will develop, manage, and deliver analytical solutions to solve complex business challenges. The Data Analyst will closely interact with online and offline, Product Development, Call Center Sales, Retail and Finance to influence key business decisions through fact-driven insights. The ideal candidate will possess excellent analytical and communication skills and have a history of thriving in fast- paced business environments. Essential Duties and Responsibilities: Proactively track trends and monitor factors impacting customer acquisition and retention efforts, communicating key drivers and variances to management. Support ad-hoc analysis, discussions and conclusions around the efficacy of marketing channels to drive revenue per customer, length of stay and lifetime value. Analyze data to describe customer behavior and preferences, understand marketing channel effectiveness, diagnose customer experience problems, size marketing opportunity and measure the impact of marketing initiatives. Develop queries and performs extensive programming to access, transform and prepare data for analysis, ad-hoc and automated reporting and modeling. Create visualizations for variety of projects. Prepare and deliver insight presentations and recommendations. Communicates complex material in digestible terms appropriate for each audience. Educate company executives and the broader marketing team on analytical findings and implications using storytelling and data visualization techniques. Design analytic plans, translating business problems/opportunities into analytic approaches. Engage with project sponsors and stakeholders to understand each business question. Probe for hidden questions and goals. Bring structure to each request and translate requirements into the appropriate analytic approach. Design and develop models to target marketing offers including identifying look-a-like targeting opportunities and next best offer recommendations. Responsible for model validation, implementation and documentation. Participate in special projects and performs other duties as required. Qualifications Bachelor's degree in Data Science, Analytics, Operations Research, Information Technology, Computer Science or other quantitative field required. Master's degree preferred Must have minimum of five (5) years of experience working in an analytical role with a history of taking on additional responsibilities with data analysis, measurement reporting Must have minimum of three (3) years of relational databases and their associated data query tools experience as well as experience with SQL. Must have proficiency in data visualization and report writing technologies using at least one of the following Business Intelligence tools Tableau, Power BI or SAS. Knowledge of Looker preferred Domain experience in marketing analytics: customer acquisition, digital marketing, response modeling, identifying customer needs, predicting customer behavior, next best offer, churn, customer lifetime value preferred Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy Excellent verbal and written communication skills. Experience presenting to senior executives distilling complex concepts into actionable recommendations Advanced Microsoft Excel skills including pivot tables, data manipulation and analysis Ability to work in a team-oriented environment. Culture Focused - We prioritize our activities and act with a sense of urgency on those initiatives which will meaningfully move our business forward. Accountable - We take responsibility for our commitments, decisions and actions and own the results regardless of the outcome. Customer-Centric - We honor our customers with a commitment to genuine service. Team-Oriented - We are all hands in - we work, win, and overcome trials as one company. Solution-Driven - When faced with problems, we come equipped with solutions. Leadership Success Profile Earning Trust & Confidence - Demonstrating values and personal competence Shaping the Future - Developing a strategy for long-term growth Developing Self & Others - Building and leveraging individuals' capabilities Leading Transformation Change - Inspiring commitment and momentum Delivering Long-Term Value - Achieving superior performance through operating excellenceContact: This job and many more are available through The Judge Group. Find us on the web at www.judge.com

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