Assistant Digital Marketing Manager- SF Marketing Cloud

Description The Creative Group is working with a company in Sandy Springs (remote during Covid) that is looking for an Assistant Digital Marketing Manager with proven experience developing and implementing email, direct mail, and social campaigns in a marketing automation system. The best person for this job will have 2+ years of experience working in Salesforce Marketing Cloud. Please send resume directly to Responsibilities: •Responsible for the implementation of all digital and traditional marketing programs.•Manage the day to day set-up, execution, and optimization of Direct to Consumer marketing campaigns.•Build and optimize tactical campaigns to connect with & engage the customer in an effective manner in order to build awareness of our products and influence their purchase decision process.•Identify opportunities for testing and recommendations for program improvements including A/B testing of messaging and tactics to improve response and conversion rates.•Manages all email template set-up in Marketing Cloud. •Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes Requirements •Bachelor's Degree Required in Marketing, Advertising, Communications, Business or equivalent.•2+ years of experience working in Salesforce Marketing Cloud REQUIRED.•3+ years proven experience developing and implementing email, direct mail, and social campaigns in a marketing automation system.•Knowledge of or experience in automotive, extended warranties, insurance, financial or similar industries is a huge plus. •Direct to consumer (D2C or B2C) marketing experience preferred.•HTML and CSS experience for managing and editing email templates. Please send resume directly to The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs. When you work with us, you're working with the best. Robert Half has been recognized as one of FORTUNE's "Most Admired Companies" every year since 1998 and was named to Forbes' inaugural list of America's Best Temporary Staffing Firms. Questions? Call your local office at All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information. 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (www.roberthalf.com/terms-of-use).