21 Jan
PPC Specialist
Vacancy expired!
- Plan, manage, and execute paid search/Pay per Click (PPC) campaigns, including but not limited to campaign development, organization, and day-to-day management.
- Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign, on-site conversion actions, bid management, keyword expansion, ad copy/creative testing, and landing page recommendations based on performance.
- Responsible for implementing tactical improvements to meet our ROI and CPA objectives.
- Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics and Google Ads. Produce month-end performance reports, quarterly plans, and additional ad hoc analyses as required.
- Development of tracking methods and reports to identify PPC performance (e.g. CPL, CTR & Conversion metrics) at the most granular level.
- 2-5 years of PPC and Paid Media experience managing large campaigns.
- Google AdWords & Analytics certification preferable
- Excellent analytical skills and attention to detail
- Must be able to draw actionable insights from data and make specific recommendations
- Experience managing monthly search budgets of $50K+
- Excellent verbal communication and experience working well with teams
- Strong organizational skills and attention to detail
Vacancy expired!