21 Jan
PPC Specialist
California, Los angeles , 90035 Los angeles USA

Vacancy expired!

Responsibilities and expectations:
  • Plan, manage, and execute paid search/Pay per Click (PPC) campaigns, including but not limited to campaign development, organization, and day-to-day management.
  • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign, on-site conversion actions, bid management, keyword expansion, ad copy/creative testing, and landing page recommendations based on performance.
  • Responsible for implementing tactical improvements to meet our ROI and CPA objectives.
  • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics and Google Ads. Produce month-end performance reports, quarterly plans, and additional ad hoc analyses as required.
  • Development of tracking methods and reports to identify PPC performance (e.g. CPL, CTR & Conversion metrics) at the most granular level.

Desired Skills & Experience
  • 2-5 years of PPC and Paid Media experience managing large campaigns.
  • Google AdWords & Analytics certification preferable
  • Excellent analytical skills and attention to detail
  • Must be able to draw actionable insights from data and make specific recommendations
  • Experience managing monthly search budgets of $50K+
  • Excellent verbal communication and experience working well with teams
  • Strong organizational skills and attention to detail

Vacancy expired!


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