22 Jan
Marketing Data Analyst
Vacancy expired!
- Develop detailed, quantitative analysis work associated with developing meaningful insights to business performance
- Standardize and maintain metrics within the cube, Power BI and other reporting interfaces
- Evaluate performance of different marketing channels based on operational and financial performance
- Ability to evaluate unit and aggregate economics of channels and recommend changes to current optimization strategy
- Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
- Collaborate closely with internal marketing team members to develop ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets
- Collaborate with members of Sales, Finance, Operations and Accounting departments
- Serve as subject matter expert and give business direction to the Data Science and Business Intelligence groups
- Excellent written and oral communication skills.
- Functional analytical skills (projecting, costing, budgeting, etc.).
- High level of self-motivation; ability to accomplish goals independently.
- Articulate and well-spoken; strong interpersonal, communication and presentation skills.
- Strong analytical and detail-oriented aptitude; a high degree of accuracy is required.
- Fast learner who is career minded and seeks additional responsibility as earned
- Bachelor's Degree in Finance, Marketing or Business Administration
- Strong proficiency with SQL - 2+ years of experience.
- Skilled with Microsoft Office, including Excel and PowerPoint
- Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
Vacancy expired!