Demand Generation Specialist

Job Description

The Demand Generation Specialist is a key member of the regional marketing team who is responsible for the strategy, development, and execution of programs that drive pipeline revenue generation in order to meet regional targets across all customer segments and through all stages of the buyers’ journey: from awareness, acquisition and adoption, to revenue, retention and referral.

Reporting directly to the Head of Marketing, Region, this position leads a team of marketers and interfaces directly with other marketing stakeholders, as well as Product, Sales, SalesOps, and Customer Success teams to develop integrated campaigns & initiatives across multiple channels including: digital advertising, social media, webinars and virtual events, email marketing automation, content, content syndication, and others.

• Lead the demand generation function for Infobip, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.
• Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more. Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.). Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).
• Work closely with product marketing, growth, brand, customer, and partnership marketing to develop and determine which content assets are produced and promoted to whom, when, and at what cadence to target specific buying personas.
• Partner with the regional sales through account-based marketing to build a demand generation plan that engages and nurtures target accounts and those within our ideal customer profile.
• Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance. Select and partner with agencies or other external resources as necessary to drive results across multiple channels.
• Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.
• Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments. Measure, optimize, and focus the growth and demand generation activities on a weekly basis.
• Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.
• Manage the demand generation budget and ensure key deliverables from all related third-party providers, including agencies, freelancers, and contractors

Qualifications

• 5+ years of experience in a demand gen role. B2B SaaS experience is an advantage.
• Digitally savvy (digital marketing competence)
• Ability to develop processes while facilitating culture in a hyper-growth environment
• Outstanding communication and presentation skills; equally comfortable speaking in front of large audiences as with intimate groups of executives
• Expert in digital marketing and has a very good understanding of the role of valuable content in engaging customers across every stage of their journey
• Familiar with main digital advertising platforms (Google Ads, LinkedIn ads, Facebook ads)
• Highly proficient in evaluating demand channels’ performance through quantitative analysis to determine appropriate changes in the marketing mix.
• Comfortable collaborating on projects with a variety of personalities
• Ability to act independently in a fast-paced environment
• Creative thinker and problem solver
• Self-motivated, disciplined, and able to effectively manage workload with minimal supervision

Additional Information

• Awesome clients– We serve and partner withthe majority ofthe leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. You can look forward to working with the likes of Viber, Zendesk, O2 and… Seriously, our clients arecool. Work with the world’s leading companies and impact how they communicate with their users!

• Opportunity Knocks. Often.– Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.

• Learn as you grow– Starting from the onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.

• Connect globally– Work with people from different countries, participate in the biggest IT and Telecom events, join us in our SummerImpactconference in Croatia. We put the “global” in globalization.

• Pay & Perks– Competitive salary, travel allowance, a team taking care of all the equipment you need, team buildings and other organized activities, company library, kitchen stocked with the usual suspects Talk about a balanced lifestyle.