31 Jan
Campaign Analyst - Sunnyvale, CA (Remote for now)
California, Sunnyvale , 94085 Sunnyvale USA

Job Title: Campaign Analyst Job Location: Sunnyvale, CA (Remote for now) Duration: 12 Months Direct client Roles & Responsibilities: In this role, you drive analysis of demand generation performance for specific Company marketing programs as part of the global Marketing Operations team. The ideal candidate will bring experience in reporting, analyzing, and sharing outcomes on business results through the marketing funnel. The candidate must also have strong functional knowledge of marketing analytics including strategy, execution & measurement to quickly shift programs to be more buyer centric and data driven. An ability to lead & teach program teams as well as collaborate with cross functional teams including marketing and business unit leadership is critical. An ability to gather data from systems, present the analysis in a consumable format to marketing teams, and using data to inform decisions on campaign optimization and marketing tactics will be required as well. Must have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROI. Day to day, you will champion adoption of demand generation analytics for a specific area of the program (digital, paid media, events, offers) as part of the campaign team's management system. You will lead with a traditional direct marketer's understanding of 1:1 addressability, data and test and learn philosophy, understanding how direct targeting impacts results, testing and learning in real-time. Responsibilities: Develop the data & analytics strategy and targets for standard Key Performance Indicators (KPI) performance measures for the programs you support Deploy measurability within the right tool sets; creating real-time reporting to measure performance against objectives Collaborate with the Analytics team daily to gather data and provide insights to accelerate the customer journey Optimize digital experience across different marketing platforms and channels Create weekly marketing performance reports for use by CMO extended staff Partner with product marketing and campaign marketing management to solve data challenges and recommend process optimizations Develop and maintain campaign-specific marketing performance dashboards Work closely with the Marketing Technology Office and program leads to tailor our lead management process to the needs of the business Accountable for weekly inspection and reporting of leads to identify internal process issues or opportunities for improvement Collaborate across teams to integrate marketing and sales performance data from various sources into universal reporting tools Prepare detailed pipeline analysis for biweekly program standups in collaboration with program leads Develop monthly and quarterly reporting packages for program teams Be responsible for ad-hoc requests from product marketing and campaign teams for data and analysis Deliver program-specific KPI and ROI reporting to sales and marketing leadership Data & campaign code cleanliness and governance Work with marketing operations leads in APAC and EMEA to maintain process and reporting consistency Assistance with goals and projections for each program Tool enablement and training for greater marketing organization Engage with the demand and program teams to enable them with data showing progress towards demand goals Requirements: 5-8 years of experience in marketing demand generation with a strong focus on data analysis and process optimization; experience in Software-as-a-Service and Cloud businesses is preferred Bachelor's degree in marketing, or related quantitative/analytical field required. MBA preferred. Experience setting, deploying and measuring performance-oriented marketing programs, campaigns, and tactics o Experience in selling to a transaction - not digital brand marketing o Demonstrable marketing experience in digital, events and response management to drive demand o Demonstrated ability to drive business impact (increased revenue, increased customer loyalty, etc.) A traditional direct marketer's understanding of 1:1 addressability, data, test, and learn philosophy o Understanding of how direct targeting impacts results o Knowledge of data's impact on digital and direct programs o Experience testing and learning in the real-time context of campaign execution Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment. Working knowledge of marketing automation tools and processes, and how they contribute to the overall B2B lead management process 3+ years of direct experience with Salesforce.com or similar CRM A trusted consultant's presence, ability to listen, engage, influence and educate o Able to hold a room with leadership by gaining respect as a subject matter expert o Can understand business problems at granular level to diagnose Strong Microsoft Office skills including Excel, Outlook and PowerPoint. Experience with Tableau is a strong plus Mariammal:


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