20 Feb
Director - Managed Services
Delaware, Wilmington , 19801 Wilmington USA

Vacancy expired!

Partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brandsUnderstand and provide thought leadership across digital and non-digital channels, campaign planning, segmentation, and how to leverage a unified strategy to create personalized experiences

Stakeholder Management:
  • Acts as the front-facing liaison for the Omnichannel Team to and from the Brand Teams
  • Partner with and educate brand teams about HCP and Consumer promotions SOPs, new campaign strategy set up, execution, and capabilities for single, multi, and omnichannel campaigns that deliver on brand strategy objectives

Omni channel Execution Enablement:
  • Provide context and initial campaign information to Omni channel Managers, Specialists, and Operators to execute campaign delivery
  • Involve other parties as necessary to execute the campaign and measurement
  • Demonstrate organizational awareness of supporting capabilities/partners. E.g. IT, call center, SMEs, compliance, Dialog Direct, ConnectiveRx, production, planning, Veeva, etc.

Campaign Performance Management:Monitor and evaluate current brand campaigns through metrics that matter and make recommendations to optimize performance where appropriate. E.g. increase reach, engagement performance, etc.

Database Health:Educate/consult with brand team on HCP email lease annual and ad-hoc process/needs

Digital Leadership:
  • Socialize/capture wins & challenges with core team & broader AZ when appropriate
  • Balance GCDI priorities/projects with brand priorities/projects
  • Digital transformation projects as assigned, capacity permitting
  • Contribute to and influence the evolution of the omnichannel marketing capability as a meaningful component for the delivery of business outcomes

Minimum Requirements:

Bachelor’s Degree

Advanced Degree in a relevant field

Essential experience required:Relevant experience and a depth of knowledge in the following areas:
  • Proven track record in delivering marketing projects with measured outcomes
  • Digital Marketing
  • Knowledge of channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
  • Familiar with Platforms: Adobe Campaign, Tealium, Databases
  • Strategic analysis/insight
  • Proven track record of leading teams without positional authority
  • Energetic and self-motivated

Preferred experience:
  • Customer relationship management (CRM) experience
  • Demonstrated leadership and coordination of teams to deliver single cohesive strategy
  • Marketing/Brand Management experience
  • Healthcare/Pharmaceutical Experience
  • Media/Advertising Agency Experience
  • Cross functional experience
  • Database marketing
  • Familiar with Agile ways of working
  • Familiar with JIRA

Skills and Competencies:
  • Multi-Channel marketing, integrated marketing, Omni channel marketing
  • Ability to build trusted relationships and influence with key Stakeholders
  • Judgment
  • Communication
  • Business Analysis
  • Resource and Performance Management
  • Cross-Functional interactions
  • Internal and External Contacts/Customers

US Marketing Teams
  • Omni channel Marketing Specialist
  • GCO Operations, Production, and Reporting teams
  • Insights & Analytics
  • GCIT
  • GCDI Planning, Content Strategy, PMO, Channel Excellence, and Scaling teams
  • Other AZ Stakeholders
  • External Agency, Media and other partners

Vacancy expired!


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