20 Feb
Marketing Analyst
Vacancy expired!
- The Large Format Print Marketing team is looking for an experienced Marketing Analyst to jump-start and manage our data and analytics infrastructure and support commercial data-driven strategic decision making.
- The Marketing Analyst will partner with marketing stakeholders to define, manage, and evolve our marketing performance analytics, and provide actionable insights and recommendations.
- Partner with team to define "metrics that matter"
- Develop and maintain reports to measure performance and enable strategic decision making
- Consolidate data sources (data access) and simplify complex data in visual ways
- Understand and present marketing performance drivers, trends, opportunities, and gaps
- Support in identifying audience for campaign and analyze customer behavior/experience
- Leverage 3rd party data to enrich existing target audiences, and highlight opportunities
- Create marketing use cases, and perform data related tasks for performance reviews
- Provide recommendations to leadership on resource allocations, campaign efficiency, and ROI/ROMI/ROAS optimization Education and experience
- BA/BS in Marketing, Business, Computer Science, or related field
- 5+ years of working experience in marketing and digital analytics
- B2B industry-level data analysis. B2C is a plus.
- Experience in marketing and sales strategies, tactics, and channels, analyzing data and identifying optimization opportunities (campaign, segment, channel, etc.), increasing target audience understanding, and addressing marketing gaps and opportunities.
- Experience working and supporting marketing and sales teams, with a track record of being a change agent by delivering data-driven insights and recommendations
- Manage medium scale of cross-function/ cross-country marketing investment and programs
- Good business acumen - A team player who proactively shares learnings and insights in an easy and concise way, and quickly reacts to business feedback. Ability to work independently and solve problems, and proactively think and act on future information needs
- Good technical skills - Solid understanding of analytical tools such Adobe Analytics, SQL, R, Python and working experience using data visualization tools such as PowerBI and Datorama
- Advanced MS Office suite skills with the ability to manipulate data in Excel
- Ability to learn other analytics tools as required
Vacancy expired!