21 Feb
Director - Managed Services
Vacancy expired!
Partners with brand, agencies, and other internal and external stakeholders to translate business strategy into Omnichannel Campaign Strategy and Execution and deliver Omnichannel Campaigns that drive business results for the assigned brandsUnderstand and provide thought leadership across digital and non-digital channels, campaign planning, segmentation, and how to leverage a unified strategy to create personalized experiences
Stakeholder Management:- Acts as the front-facing liaison for the Omnichannel Team to and from the Brand Teams
- Partner with and educate brand teams about HCP and Consumer promotions SOPs, new campaign strategy set up, execution, and capabilities for single, multi, and omnichannel campaigns that deliver on brand strategy objectives
- Provide context and initial campaign information to Omni channel Managers, Specialists, and Operators to execute campaign delivery
- Involve other parties as necessary to execute the campaign and measurement
- Demonstrate organizational awareness of supporting capabilities/partners. E.g. IT, call center, SMEs, compliance, Dialog Direct, ConnectiveRx, production, planning, Veeva, etc.
- Socialize/capture wins & challenges with core team & broader AZ when appropriate
- Balance GCDI priorities/projects with brand priorities/projects
- Digital transformation projects as assigned, capacity permitting
- Contribute to and influence the evolution of the omnichannel marketing capability as a meaningful component for the delivery of business outcomes
- Proven track record in delivering marketing projects with measured outcomes
- Digital Marketing
- Knowledge of channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
- Familiar with Platforms: Adobe Campaign, Tealium, Databases
- Strategic analysis/insight
- Proven track record of leading teams without positional authority
- Energetic and self-motivated
- Customer relationship management (CRM) experience
- Demonstrated leadership and coordination of teams to deliver single cohesive strategy
- Marketing/Brand Management experience
- Healthcare/Pharmaceutical Experience
- Media/Advertising Agency Experience
- Cross functional experience
- Database marketing
- Familiar with Agile ways of working
- Familiar with JIRA
- Multi-Channel marketing, integrated marketing, Omni channel marketing
- Ability to build trusted relationships and influence with key Stakeholders
- Judgment
- Communication
- Business Analysis
- Resource and Performance Management
- Cross-Functional interactions
- Internal and External Contacts/Customers
- Omni channel Marketing Specialist
- GCO Operations, Production, and Reporting teams
- Insights & Analytics
- GCIT
- GCDI Planning, Content Strategy, PMO, Channel Excellence, and Scaling teams
- Other AZ Stakeholders
- External Agency, Media and other partners
Vacancy expired!