Content Manager

Description:Our client in Rockford, MI is seeking a content manager to join the team! This is a 6-7 month long project. Candidates must be local to Grand Rapids, MI because they will need to go onsite after March. Temporary Content Management support for brands covering an employee LOA; to execute and deploy consumer-focused content that drives engagement and conversion.• Responsible for the production and execution of fresh, consumer-relevant content that drives conversion while highlighting products, contests, promotions, events, and partnerships.• Facilitates brand collaboration to support seasonal objectives, key initiatives and available assets that will be used to generate effective content.• Manages projects across various creative resources while adhering to established site and email style guides.• Supports the distribution of content across all channels and ensures it is consistent and linked.• Reviews Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.• Reviews and understands web analytics reports to determine actionable recommendations. • Creates copy and communication for email, site, and digital marketing placement.• Assists in setup and creation of digital marketing campaigns. • Maintains calendar with timing of key product launches and supporting content. • Writes content briefs for graphic designer and partners to bring content to life visually across multiple platforms. • Partners with site merchandiser to execute category optimizations, promotions, and new product launches.• Leads QA of content prior to launch.• Performs duties consistent with the Company's AAP/EEO goals and policies.• Performs other duties as required/assigned by manager.Top Skills Details:1. 1-2 years of marketing experience2. Experience with copywriting 3. Ability to think critically, translating business objectives into actionable tacticsAdditional Skills & Qualifications:• 1-2 years of marketing experience, preferably online/consumer direct• Ability to think critically, translating business objectives into actionable tactics• Ability to organize and prioritize multiple goals and projects under tight deadlines• Good interpersonal and presentation skills• Strong copywriting skills and attention to detail• Excel skills/experience a plus• Experience working with graphic designers and developers a plus• Experience with web analytics tools such as Google Analytics 360 a plus• Experience with project management systems like JIRA a plusAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.