Customer Analytics & Insights Manager

Remote role to start and once environment changes, the candidate will be located in the San Francisco or Portland office. 8+ years of experience in analytics for a consumer brand and/or a B2B brand. The candidate should have Marketing Analytics experience (like campaign analysis, test / experimental design, segmentation), someone who can do statistical analysis of programs, interface with stakeholders in a consultative role to help with strategy and campaign optimization, as well as help to design reporting.

• Use expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user’s lifecycle with our products
• Partner with marketing to define campaign objectives, design testing strategies, and develop measurement plans.
• Analyze marketing programs and field engagement tactics to determine their effectiveness in driving engagement, product adoption and retention to inform optimization and future strategies and decisions
• Provide ad hoc reports to AEX stakeholders.
• Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation (i.e. likely to churn, highly engaged, likely to convert to commercial etc.)

• Collaborate with AEX Marketing and Learning Strategies teams to design and develop testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness and efficiency.
• Be a key partner for AEX marketing team in developing segmentation strategies to effectively target AEX users
• Work with Operations to ensure measurement capabilities are in place prior to campaign execution
• Collaborate with Field Engagement, Learning Strategies, Marketing and Product teams to gather requirements for enhancing the data warehouse for AEX marketing and analytics purposes.
• Collaborate with team members outside of the group and/or customers.

• Query and transform data residing in large unstructured databases for analysis purposes.
• Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.
• Work closely with employees outside your group and/or customers to reconcile data quality issues, when found
• Interaction with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors will be necessary in some cases to facilitate data quality improvements
• Proactively assess opportunities for potential improvements in analytics processes, data quality and data sources/tools

• Expert knowledge in MS Office suite (Excel, PowerPoint, etc.).
• Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
• Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)
• Critical thinker who is not afraid to ask questions and challenge status quo
• Strong communicator (written and verbal) - able to take analysis and communicate key findings or learnings in impactful way
• Sound business judgment; strategic and analytical capabilities

• Bachelor's degree required. Prefer Master’s Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
• Work experience in marketing analytics in a technology or a SAAS company
• Prior experience in email/digital Marketing analytics
• Strong Advanced Analytic experience (predictive modeling, segmentation, MTA)
• Experience with data visualization tools such as Tableau, Looker, PowerBI, etc. and prior experience in dashboarding