Consumer Product Marketing Manager

Job Description :

Product Marketing Manager - Consumer

TrueCar is seeking a consumer-focused Product Marketing Manager to drive usage of the TrueCar.com consumer experience. The Product Marketing Manager will lead the consumer go-to-market execution, messaging, positioning and implementation of consumer content, working closely with the Product and Marketing teams to increase consumer satisfaction and net promoter score goals.

This key role will work closely with our research, marketing and product teams to understand product optimization opportunities, target persona needs, competitive landscape and emerging trends.

This position will also guide and support the consumer and product marketing content development to ensure marketing campaigns and customer education programs align with go-to-market strategy, product capabilities and sales goals.

The ideal candidate will have a relentless focus on customer-centric messaging rooted in solving consumer problems and should be skilled at distilling a complex map of features and capabilities into a clear and engaging storyline.

Experience in automotive is a plus.

Job Responsibilities

Leverage consumer insights, market intelligence and market research to strategically position and differentiate TrueCar’s consumer experience.

Develop compelling positioning & messaging that differentiates TrueCar in the marketplace and resonates with consumers.

Help drive go-to-market strategy, including planning the launch of new product features, facilitating marketing research, and managing the cross-functional implementation of the plan.

Collaborate with the internal creative team to develop consumer-centric product marketing assets in support of new product launches.

Partner cross functionally to drive innovative marketing programs that are demonstrably impactful to the business and drive usage and satisfaction.

Contribute to Voice of Customer efforts be the expert on our consumers, uncovering insights that lead to breakthrough messaging and differentiated marketing tactics

Qualifications

Bachelor's degree in Marketing, Business or related field

5+ years of years of product management or product marketing or related experience

Experience positioning and promoting new service offerings

Ability to transition from high level strategic thinking to creative and detailed execution

Ability to influence decisions and lead cross-functional initiatives in a fast-paced environment

Adeptness at leveraging data to inform recommendations

Ability to deal with ambiguous problems and build solutions with proper project management

Demonstrated ability to be roll up sleeves, work independently and get the job done

Demonstrates initiative and independence, is consistent and dependable

Excellent editing and prooing skills; ability to think critically about content in context of brand messaging, goals, and voice

Ability to manage multiple personalities and communication styles, empathize with team members, and successfully navigate interpersonal communication to create and maintain a positive team environment

Location(s) : Santa Monica, CA

Santa Monica, CA